By Quentin Langley
Nestlé – and specifically its Kit Kat brand – was the victim of one of the all-time great brandjacks. Greenpeace used a spoof Kit Kat ad to force the Swiss company to cut Sinar Mas out of its supply chain.
Now Kit Kat has produced a video of almost equal quality. In a beautiful parody of sanctimonious hype, Kit Kat raves about its new Android app. Corporate partnerships of this kind are rarely exciting, so using humour is probably the best way to tap into viral promotion. In a little under a week, the video has clocked over two million views on YouTube.
Well done guys!