Are Android TV boxes going to kill cable?

So last week I was talking to a friend of mine who likes his tech and he was telling me all about Android TV boxes and how brilliant they are. I am a bit of a sceptic when it comes to things that deliver free entertainment but after watching his TV I was convinced that this system could really be a threat to the cable industry.

For those of you that don’t know an Android MX box can easily be found all over eBay (for around £75) and other online shops. They turn a normal TV, via a HDMI lead, into a fully operational smart TV. Not only that but most of them come fully loaded with Movie, TV and Sport apps which enable the user to pretty much watch any film out in full High Definition quality. I know what you are thinking the quality won’t be great but you are wrong. My friend put on the new Wolverine movie and it was there in full HD and then he swapped over to show me the football channels and again the quality was very good. These systems do occasionally have a link that doesn’t work but the interfaces are now almost becoming as good as the standard catch up on Virgin Media. I have added a video which shows one of these in action and see for yourself.

So my question is this, how long can the cable companies allow this to go on before it loses them a lot of money? I just don’t think they can afford to watch this happen in front of them or it could be their very own Kodak Crisis.

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MD of Prohibition & listed in the top 10 PR bloggers and an award winning social media strategist. Co-author of Share This Too - full of my own self importance

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