17 Cartoons that Will Change Your Business


When writing my new book, What’s the Future of Business, Changing the way businesses create experiences, I felt that text wasn’t enough. So, I sought the wit and creativity of my good friend from the ole Web 2.0 days Hugh MacLeod aka @gapingvoid to help summarize each chapter in the form of a toon. Then we got to talking, why limit the cartoons to just the book?

Hugh MacLeod is not only a dear friend but also one of my biggest inspirations. His artwork is a magnificent harmony of emotion, wit, logic and satire. When I thought about the future of business, I pictured it beyond words on a page, I hoped to bring together art with the art of storytelling. I couldn’t think of anyone other than Hugh to visualize what the future (WTF) is and should be.

As such, we decided to free them from the confines of bindery and instead stitch them together in this free Slideshare. We’ll be releasing each of the individual graphics and the story behind them over the next few weeks. I hope you are inspired by his work the same way I am.

Number 1: The Internet is very big and it basically wants to kill you.

The internet is a global system of interconnected computer systems blah blah blah where www stands for both World Wide Web and Who Where Why. The way I look at it is a collective of people, data, and things.

Understand that it is what it is.

But its true nature and potential are yours to define. It just takes mastery of the “5I’s”. Squeeze intelligence out of information. Translate insights into ideas. Enliven ideas through Interactions. Influence behavior and inspire new possibilities.

Note: Slideshare will ask you for an email address, which unlocks a free download.

What’s the Future of Business? My new book…#WTF

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