Internal comms – from certificate to diploma

For our latest blog interview we spoke with PR Academy graduate Gloria Lombardi, Community Manager, Webmaster and Reporter at, about her experience of studying for the CIPR Internal Communication Certificate and Diploma.

Gloria simply loves learning, as you’ll see from her responses to our questions…

Gloria Lombardi who holds the CIPR Internal Communication Certificate and Diploma

Gloria Lombardi who holds the CIPR Internal Communication Certificate and Diploma

Why did you decide to study for a professional qualification in internal communications?

I’m very passionate about internal communications, and have been since an early age. I already have a BA in the Science of Communication, a MA in Business Communications, and a post-graduate certificate in Management Studies – so studying for a professional qualification in internal comms wasn’t a case of needing to obtain a communications qualification. For me it was more a case of loving what I do, loving to learn, wanting always to keep updated and to expand my knowledge. I do this on a daily basis. I chose to study with PR Academy because it’s a professional institution and its courses [the CIPR Internal Communication Certificate and Diploma] focus on internal communication and employee engagement.

Having studied for the CIPR Internal Communication Certificate, why did you decide to study for the Diploma?

Continuous learning is very important to me – so I grabbed the opportunity to go on to study for the Internal Communication Diploma. Society changes and communication disciplines change all of the time with it. Something that is considered to be valid today might not be thought as important or even correct tomorrow. I can’t stop seeking out new information and trying to make sense of it. It’s part of my job and a mind-set to want to be up to date, to like finding out new information and to be interested in new forms of communication. And then, there is the beautiful thing of being able to share your learning through your job.

What has been the benefit to you of furthering your studies/studying for the higher level of course?

Studying for the Internal Communication Diploma gave me the opportunity to carry out a research project. For me this was exciting. Research fits with my desire to find out new information and to apply it. My own project focused on how line managers engage employees, and how internal communications can support them in doing this. Since carrying out this research internal social media tools and digital communications have become more widely used, so if I carried out my study now the results would most likely be entirely different. Again, this is just another example of the need to keep pace with changes in communications.

What key piece of advice would you give a fellow professional who is thinking about studying for the Internal Communication Diploma?

Think about why you want to do it, and what you want to achieve. Once you know why you have enrolled, be very focused and committed, and give it the time it needs. Be aware of your developments. Don’t get discouraged and don’t give up. Enjoy the journey.

What was the most important thing you learned studying for your Diploma?

Having studied for the Certificate the previous year, I could see further developments in both the theory and the practice. Internal communications as a discipline is changing very fast. Again, this was just further confirmation for me of the importance of continuous learning.

On that note, thank you, Gloria!

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PR Academy is the largest centre for qualifications accredited by the CIPR and has been established since 2007. It offers the full range of CIPR qualifications covering public relations, internal communication, public affairs, digital and crisis communication. All courses can be studied online and some face to face in central London. Join the hundreds of practitioners that get #CIPRQualified every year.

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