A Winter’s Tale of story-telling, organisational narrative and content marketing

Story-telling and organisational narrative have been discussed in relation to public relations for some time (see PR Conversations posts by Judy Gombita: Constructing the organisational narrative and me: Plotting PR narrative in social media). But it is in 2013 that the concepts have really gained a higher profile – making these the focus of post […]

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CIPR Fellow | Educator | Consultant | PR practitioner | Director of MIPAA Ltd | Twitter: @Greenbanana | Studying PhD in Career Strategies in Public Relations | Passionate about professional development

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