What’s the shelf life of the PR selfie?

Is it a trend, a craze or a band-wagon? Regardless, does the selfie as a PR tactic have a limited shelf life like charity wristbands, naked calendars and any similar idea that works the first couple of times and then becomes increasingly irritating? The problem becomes how the first few examples are touted around as […]

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CIPR Fellow | Educator | Consultant | PR practitioner | Director of MIPAA Ltd | Twitter: @Greenbanana | Studying PhD in Career Strategies in Public Relations | Passionate about professional development

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