When does an advert become editorial?

With newspaper circulations under pressure any advert is a good advert for a publisher.

Except when the advert becomes editorial.

Like this example from the Herts Advertiser which appears to be proudly nailing its colours to the borderline (and in some cases not so borderline) racist, misogynistichomophobic, Nazi-sympathising and incredibly hypocritical UKIP.

Well at least I think it’s an advert. It really does blur the lines. And (assuming it is a wrap around) if I was the editor of the Advertiser I’d be pretty disgusted that the publishers would force this on an editorial team.


Herts Advertiser

Picture from Hertfordshire resident Simon Booth-Lucking.

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Simon's an experienced campaigner and communications consultant with a passion for using marketing to make the world a better place. He has a track record leading multi-discipline campaigns, media relations, social media, stakeholder relations and public affairs activity. Simon's charitable, NGO and public sector client experience includes Anchor Care Trust and National Apprenticeship Service as well as delivering social media training sessions for organisations including Gas Safe Register and Scottish Government. A supporter of the underdog, Simon refuses to waver in his support of Coventry City.

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