Building your thought leadership brand

Close up shot of hand writing in the notebook


In this episode of the Reputation Revolution podcast we look at what’s involved in building your thought leadership brand: From defining your story and developing your key messages and evidence-based ‘proof-points’ through to selecting and activating your communication channels.

We also examine your ‘Spheres of Conversation’:

  1. What discussions do you want to start, or be part of?
  2. What topics do you want to ignite debate around?
  3. What conversations do you want to lead?
  4. What do you want to be known for?
  5. What are the specific areas of your niche do you want to dominate?

We finish the episode by prioritising which communications channels you should use, and I outline what my order of focus would be if I was starting out from scratch today.

I hope you get something out of this episode of Reputation Revolution. Remember to subscribe on iTunes and not miss an episode! And if you enjoy what you hear, I’d really love it if you could leave a review on iTunes. Thanks! 

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