Last week, the CIPR announced the names of six members who’ve been appointed Fellows, the Institute’s most prestigious grade of membership.
CIPR Fellowship is awarded by the Fellowship Nominations Committee (FNC) for outstanding contribution to the CIPR and the public relations industry.
This Q&A series shines the spotlight on the CIPR’s newly appointed Fellows and continues today with CIPR Public Affairs Group Chair and Director of Policy and External Affairs at PCG, Simon McVicker FCIPR.
Drives: Ford Focus
Most trusted media brand: BBC News
Career highlight: Becoming a Fellow of the CIPR
Favourite campaign of the past ten years: President Obama’s campaign for the US Presidency 2007/2008 – outstanding.
Campaign you’re most proud to have worked on: John Major’s re-election campaign 1992
How do you explain what you do to your friends and family: I represent the views of small businesses to Government and policy makers.
Favourite social media platform & why?: I love twitter because it makes you hone your messaging. I love Whatsapp as it is the best way to keep in touch with your friends both at home and internationally.
Form of communication I would ban is: You should not ban any form of communication – it is essential to a thriving democracy.
Personal mantra: Always treat people the way you yourself expect to be treated.
Favourite restaurant: This is the most difficult question, things change, but one of the best cities in the world for food is the beautiful Basque town of San Sebastian. I particularly enjoyed Arzak, named after a very famous chef and really fantastic food.
If I hadn’t worked in public affairs: been either a journalist, teacher or psychologist!
Professional role model: I have a lot of time for Iain Anderson from CICERO Consulting and Andrew Hawkins from ComRes
When not at work: I have two working cocker spaniels which take up a lot of time. I have a great love of the theatre, fine dining and good wine. I love travelling when I can, I have a small apartment in Barcelona.
One piece of advice for an aspiring practitioner: Absorb everything, meet as many people as you can with different backgrounds, have one or two mentors who believe in you.