Social Media Panel- Making Social Sticky at CIPR

You may know the CIPR Social Media Panel thanks to Share This and Share This Too! (see what we did there)- the two social media for PR handbooks which were published in 2012 and 2013.

Or maybe you’ve made it along to one of the Social Summer events over the past four years. Or used the Wikipedia Best Practice Guidelines or Social Media Monitoring Guidelines for advice.

The Panel has existed since 2010 to give leadership in the Institute on social and digital and give guidance to the membership and wider comms community on best practice.

Gemma Griffiths and I (that’s Dan Tyte) took over the reins of the Panel from now CIPR President Stephen Waddington in January of this year.  Not being ones to stand on ceremony we laid out an ambitious strategy to “make #CIPRSM redundant within two years by integrating digital and social media into all aspects of training, education and policy at the CIPR”.

Not wanting to ‘do a David Moyes’ we’ve been working to make sure the Panel delivers on these lofty ambitions.  As we’re just over halfway through the year, we figured this was a useful juncture to take a breath and report back just on how we’re getting on.  Fortunately for us, we’re working with a bunch of rather exceptional people (you can see who on our page here) who are helping make this happen.

So far this year we’ve:

  • In the recognition that there’s a need for social skills to be shared just as much on a wet Wednesday in October as a balmy June night, we’ve evolved Social Summers into Social Shorts and events have been happening across the country (Storifys from Tim Lloyd of Bis.Gov here and Elena Cresci of The Guardian here). A toolkit has been created and shared with Chairs in all the regions and sectors so the hope is more and more will spring up as the year progresses.
  • Updated Wikipedia Guidelines to give communicators the confidence to act decisively when asked by colleagues or clients to create, edit or contest content.
  • Undertaken the hugely important task of present-proofing the scores of Skills Guides available to members, crucial to our objective of integrating social across everything CIPR does.  You can see the updated Internal Comms Strategy guide here. We’ll let you know as new and updated guides are released.
  • Taken a step forward in the battle of convincing the C-Suite that social deserves a voice at the top table (you’ve only got to see the FT’s article from last week here that boards still aren’t taking social seriously), by launching a monthly podcast interviewing leaders on their approach to social.  You can listen to episodes on the charity sector here and pharmaceutical industry here.

And coming up look out for:

  • A Google Analytics for PR Guide published in August
  • A Mobile for PR Guide published in September
  • Revised Social Media Monitoring Guidelines published in October
  • A Social Media and the Law Guide published in November
  • CIPRSM SocialStock, a new take on the tired conference format with a festival of digital disruption and interactive entertainment coming to London in November
  • 101 Things A PR Should Know- a crowdsourced skills guide from the savvy, coming to you this autumn
  • More Skills Guides and Social Shorts.

If you’d like to get involved in any of the above, give us a shout at @dantyte @gemgriff @ciprsm 

Founded in April 2010, the CIPR Social Media Panel (#CIPRSM) has played a significant role in the development of CIPR policy guidance, education, and training on the topic of digital and social media in public relations. #CIPRSM is made up of some of the foremost social media thought-leaders and contributors.

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