More people than ever today are opting for Botox injections to reverse the tell-tale signs of ageing including forehead lines, crow’s feet and frown lines. In recent years, the media world has glamourised anti-ageing procedures such as Botox injections and dermal fillers in a number of ways, slowly breaking down the stigma that was once attached to people undergoing these types of treatments.
Today’s media world has created an unrealistic expectation of perfection, which society is constantly striving to achieve. Magazines, newspapers and TV screens across the country are awash with images of handsome, chiselled men and stunning, slender women, promoting the illusion that beauty comes in one form and that equates to looking flawless and youthful. Youth is seen as the main indicator of beauty.
Stories about celebrities undergoing the latest aesthetic procedures or beauty trends are a constant source of news for journalists up and down the country. The reason why they remain a newsworthy topic is because of their popularity with the general public. This celebrated ideal of perfection in the media has created an image-conscious society where both men and women feel increased pressure to dye their greying hair, buy the latest fashion and maintain their youthful looks.
TV shows like the popular reality hit, The Only Way is Essex, have played a part in ‘normalising’ anti-ageing procedures, with many of its stars openly discussing the work they have undergone. In fact, many celebrities including Kylie Minogue and Sharon Osbourne have admitted to getting Botox injections in the past to improve their appearance and keep the wrinkles at bay. Music mogul Simon Cowell is another famous advocate of Botox, describing it as “no more unusual than toothpaste”. These factors have all had an effect on society’s changing perceptions of ageing and feeds our innate desire as human beings to be competitive.
The trend is not limited to females with a recent report detailing the number of men actively seeking out Botox has increased by 310 percent since 2000. Cosmetic clinics across the UK have also reported an increased demand for their services in recent years. It turns out that Botox for men, dubbed “Brotox” by the media, is big business. Monica Berrangé is the Managing Director of a Botox clinic in Essex that has seen over a 20% rise in male patients seeking Botox injections. She agrees that the media has had a big impact in creating an intense social pressure to look young and is one of the reasons why men are seeking out these treatments. “Pressure to hold on to a high-flying career for longer, partners looking well after having treatments and self-esteem are all factors involved in why more men are turning to Botox injections” she adds.
With no alternative muscle relaxant treatments on the market to rival Botox injections, the future of Botox is looking bright. Media coverage of Botox and other anti-ageing treatments does not seem to be slowing down and society continues to desire youth, beauty and perfection. Therefore, whether you love it or loathe it, it looks as if Botox is not just a passing fad and its status is only set to get bigger in the world of cosmetic treatments.