Cracking the public relations industry at entry level is tough.
The UK economy might be on the mend but try telling that to graduates desperate to land their first job in the industry. It’s far from uncommon for organisations to receive 150 applications for an entry level position.
To make matters worse, the situation is unlikely to change. PR is an incredibly fast-paced, innovative industry with strong earning potential – those traits will ensure it remains a highly desired career for future generations.
So what can aspiring PR pros do to stand out from the crowd?
Last week I was invited to contribute as a panelist in a live PR Careers Q&A on the Guardian Website. The panel was packed with expertise and there were some great takeaways for budding practitioners to consider.
I’ve squeezed a few of them into the infographic below, along with some handy stats from the CIPR’s #StateofPR survey.