The Reputation Game: The Power of Influencing How Others See You

Live Webinar and Q&A | Thursday 12th October | 1pm BST | Register Now

By Signal Media

Corporate change provides an opportunity for reputation engagement. Perceptions can be influenced through well thought out engagement strategies that connect the organisation, its leadership and its purpose with the different constituencies that surround it.

In this 30 minute live webinar with Q&A hosted by Signal Media, authors of The Reputation Game – David Waller, a senior managing director at FTI Consulting and Rupert Younger, the founding director of the University of Oxford’s Centre for Corporate Reputation and co-founder of Finsbury – will talk through why reputations matter and how we can all engage with the reputations that surround us all.

Attend this webinar to understand:

  • The behaviours that underpin reputation signals
  • The network strategies through which reputations are formed
  • The changing power of narratives in the digital world

The webinar is taking place live on Thursday 12th October at 1pm BST. The webinar will be made available on-demand so even if you cannot join live, please register and Signal Media will send you a link to the recording.

Sign up to the webinar here.

About the Speakers

David Waller is a partner in a global consulting firm where he specialises in developing and executing strategic communications programmes for international companies, financial institutions and governments. A former journalist with the Financial Times, he has also written a number of well-reviewed business and history books.

Rupert Younger is founder director of the University of Oxford’s Centre for Corporate Reputation, where he researches how reputations are created, sustained, destroyed and rebuilt. He is also co-founder of the Finsbury Group, the global strategic communications firm headquartered in London.

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David Benigson founded Signal Media in 2012 with the belief that artificial intelligence would fundamentally change the way businesses worked. As CEO, David has led Signal through multiple funding rounds totalling £8.2m, most recently a £5.8m Series A fundraising in December 2016. He was named to the Forbes 30 Under 30 Europe list in January 2017. Signal Media uses cutting-edge artificial intelligence so PR, Comms and Marketing teams can track their media universe. Unlimited searches allow them to track everything that matters, and the AI ensures content remains hyper-relevant and delivered in real-time, all for a fixed fee.

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