PUBLIC RELATIONS
Wednesday 12th August 2020
Influencers and saving the high street
By Alec Harden-Henry, Commercial Director, Influence Network.
It’s a photo of someone in a shop, wearing a mask, clutching a bright pink bag, surrounded by shoes.
You can take your pick of the tried and tested COVID-19 language to describe it. It is ‘the new normal’. Someone ‘supporting the local economy’. By wearing a mask they are ‘doing their civic duty’. In the caption there is talk of everyone in the shop ‘miss[ing] the human contact’ and, of course, ‘social distancing’.
What’s really remarkable about the photo though is that it is of Wendy Nguyen, a US influencer who has been paid by the retailer Nordstrom to physically go to one of their stores to ‘detail post-pandemic protocols and boost the allure of visiting’, according to a New York Times article.
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