Five mistakes people make using Google Analytics

Google Analytics can appear intimidating at first, and it’s often tempting to leave everything in default settings out of fear of pushing the wrong button. But I’ve got news for you — by not doing the tips below, you’re missing out on major opportunities to gain meaningful insight into your website traffic. It’s time to …

Setting your first goals on Google Analytics

Goals. We all have them. I aim to run a half marathon this time next year, will it happen? Watch this space.  But what about setting goals on Google Analytics? By Carla Mateus, senior account executive at Stone Junction, The goals feature on Google Analytics allows you to look closely at how your website visitors …

Turning a nein into a ja

If you ask any Brit what they think of when they think of Germany, they’ll probably mention beer, bratwurst and Germany being Europe’s economic powerhouse. Germany is the UK’s third most important export market and many businesses form strong links with the country. However, despite its geographic proximity and comprehension of the English language, understanding …

Knowledge is power

What do Chateau Pavie Wine, pig farming and Marcel Duchamp’s urinal all have in common? If you said they are all prizes in The Generation Game, you would only be half-right. The correct answer is that they are all wise investments. However, the best thing you could ever invest in is yourself.  Continuing professional development …

E-mail marketing: here to stay

We have come a long way since Gary Thuerk sent the first mass e-mail in 1978. It might have only reached a few hundred people, but back then, that figure was impressive. Almost 40 years later, we continue to use the same technique to reach customers, staff and stakeholders. Since ’78, digital marketing has undergone …

Three steps to successful brand storytelling

Everybody loves a great story. The distinctive style of Hemmingway, the mean-spirited wit of Wilde or the romantic scripts of Shakespeare – storytelling has always been a cherished British pastime. As the UK celebrates National Storytelling Week, we explore how the age-old practice has moved beyond bedtime reads and into the marketing plans of branding …

Three steps to successful brand storytelling

Everybody loves a great story. The distinctive style of Hemmingway, the mean-spirited wit of Wilde or the romantic scripts of Shakespeare – storytelling has always been a cherished British pastime. As the UK celebrates National Storytelling Week, we explore how the age-old practice has moved beyond bedtime reads and into the marketing plans of branding …

My first year in PR

By Jessica Phillips This month marks my one-year anniversary at Stone Junction – and what a year it’s been! Before starting, I had no idea what to expect, so I thought it might be helpful for those of you just beginning in PR to share my thoughts after one year in the profession. When most …