Challenging trust and reputation: BledCom19

Every summer, around 150 people gather in the Slovenian lake resort of Bled for a two-day long speed dating spree in PR ideas.  BledCom sessions are only ten minutes long – quite a challenge if you have spent seven years researching something and have a lot to share. Over two days I attended 36 sessions, …

Get a pitch worth paying for

Earlier this week Mediacom COO Toby Jenner, suggested in Campaign magazine that clients are making pitches too long and complex, and tying agencies in knots with adversarial rules and cost management. He also suggested that clients asking agencies to pitch should consider paying them, which sounds great. Where he completely lost me was with his …

Getting ready for your first Gender Pay Audit

In a few months’ time many PR teams are going to face a major challenge when, for the first time, the law will require their employer or client to publish details of their own gender pay audit. The Fawcett Gender Pay Gap Conference on Thursday 12 October, explored what organisations should expect from their first …

The post-truth world, the public sphere and public relations

Later this month I’ll be taking part in the European Communications Convention in Munich.  The somewhat ambiguous title for this gathering is ‘You (won’t) get far by lying’, and delegates from all over Europe will be discussing topics including fake news, cyber-criminality and ethical challenges At the heart of all these questions is the nature …

Copyright: refusing to engage is not an option

Raise the subject of copyright licensing with any public relations professional and you will see that this is very much a divisive issue. For more than a decade, the CIPR has chosen to stay away from this debate, not joining the PRCA in their work to challenge the NLA through the courts, and advising members …

Has social media changed the game for membership organisations?

On Tuesday this week the CIPR hosted a discussion as part of Social Media Week London which was billed rather portentously as follows: ‘People used to join associations, institutes, unions, people networks and other membership organisations to gain access to connections, advice and opportunities that would otherwise take time and effort to identify. Social media …

Public Relations, Not Particle Physics

  PR is wrongly seen as fluffy and shallow, or a school of esoterics involving gurus. To break these perceptions it must demonstrate ROI on everything it does. Right? SMART or Mutual? ‘If you can’t measure it, you can’t manage it’ is a misquote, wrongly attributed to the great engineer and management consultant William Edwards …

Most Registered Lobbyists To Be MPs and Peers?

Until last week, Alison White’s estimate of how many people would have to place themselves on her Register of Consultant Lobbyists was ‘fewer than 100’. The CIPR estimate was 50-60. With these numbers, the Register would be a laughing-stock when it launched, and could not possibly offer the transparency and public assurance it was set …

At the Court of the Red Queen

“In our country,” said Alice, still panting a little, “you’d generally get to somewhere else—if you run very fast for a long time, as we’ve been doing.” “A slow sort of country!” said the Queen. “Now, here, you see, it takes all the running you can do, to keep in the same place” The government …