Careem and Uber – Lessons on how to do Acquisition Communications

Uber’s acquisition of Careem was a masterclass in how to do M&A comms. Careem’s message (and who delivered that message) didn’t help to assuage unhappy customers. We’re a couple of weeks in, and the whole swell of media attention has gradually faded out. The mammoth US$3.1 billion deal by Uber to purchase Careem made headlines …

Jamal’s Legacy – What PR Must Learn & Do Differently

It’s been over a month and I’m still in shock at what happened to Jamal Khashoggi, the Washington Post columnist who died last month while at the Saudi Consulate in Istanbul. I knew Jamal. I first met him four years back at a SAGIA event in Riyadh. He was working with HRH Prince Al Waleed …

Edelman’s Ethics Standards – Why Context and Oversight Matter

Richard Edelman’s suggestions for how to rebuild trust in public relations are welcome, but will they work in the emerging world? Richard Edelman, the head of the world’s largest independent PR firm, set forth his vision for how corporations and governments can rebuild public trust this week during a talk at the Washington DC-based National Press …

3 issues today’s crisis comms professional needs to tackle

It doesn’t take a genius to tell you that the world is changing, and with it the way that crises develop. I was listening to a very engaging podcast by the Gulf News business team, with communications professional Omar Qirem (check out the post here). While the conversation touched on a host of crisis issues …