Rebranding for ‘soft power’ – examples from the Gulf

Now is a good time to be in the branding business, at least here in the Gulf. A slew of governments and government-owned assets are launching brand campaigns. At the beginning of the month, the UAE government announced that it’d be launching a national competition to create the first brand entity for the UAE – […]

Getting PR Creative: Technology, Stunts and Film-Making Inspirations

Are you still stuck sending out press releases on that new executive hire? Or prepping for a new product launch with a stock photo and a couple of lines of text? Communications can often feel that it’s a function which is devoid of creativity. With this post, I wanted to inspire you to think that […]

Is it time for a debate about how the PR sector deals with Ethics?

Why isn’t the PR industry able to get a grip on and deal with ethical breaches? Don’t fall asleep. Please don’t. What I’m going to say matters to our industry and profession. Over the past week there have been a number of big reads about ethical issues. First there was Fleishman and accusations of astroturfing […]

Careem and Uber – Lessons on how to do Acquisition Communications

Uber’s acquisition of Careem was a masterclass in how to do M&A comms. Careem’s message (and who delivered that message) didn’t help to assuage unhappy customers. We’re a couple of weeks in, and the whole swell of media attention has gradually faded out. The mammoth US$3.1 billion deal by Uber to purchase Careem made headlines […]

Jamal’s Legacy – What PR Must Learn & Do Differently

It’s been over a month and I’m still in shock at what happened to Jamal Khashoggi, the Washington Post columnist who died last month while at the Saudi Consulate in Istanbul. I knew Jamal. I first met him four years back at a SAGIA event in Riyadh. He was working with HRH Prince Al Waleed […]