Is your communication just wallpaper?

How do we know if the carefully crafted communication that we have developed is really reaching its intended audience? The truth is we don’t often know because we don’t check. Evaluation is still one of the most critical elements of communication and something that can be overlooked when people are busy. What is clear though […]

A message to prospective freelancers

It is hard to think that just two years ago I was thinking about starting my business and was full of worry and self doubt. We are now 17 months on from when I made the leap and although at times it has not been easy I have never doubted it was the right move […]

12 lessons from 12 years of Twitter

This weekend marks my 12th year of being on Twitter and it is a time to reflect and see what I have learnt from it and is it still a place I want to be. Back in 2009 social media was in its infancy and so was negative commentary, trolling and the dark side of […]

Banish the talk of reputation

The report into the death of Daniel Morgan published today (Tuesday 15 June 2021) is about more than the Metropolitan Police and what they did or didn’t do in relation to the investigation. It is about how organisations and businesses must banish the focus on reputation management when they are responding to crises, issues and […]

Game, set and match

There is an unanswered question that exists: what do we want from or expect of our media? It has been much debated and discussed but with no universal agreement. The situation with Naomi Osaka, who has withdrawn from the French Open, raises many issues. In a statement she talks about suffering with depression and anxiety, […]

Think the unthinkable

Dealing with a pandemic was always going to be one of the biggest tests any organisation or any individuals will have to face. Learning from the experiences we have been through is vital to ensure that we build resilience and increase readiness for future crises. The National Audit Office’s report published today (Initial learning from […]

How are you doing?

No, really how are you doing? It was something we said a lot back in early April and May. The phrase had gone from being a mere pleasantry to becoming a way of checking on someone’s welfare and wellbeing. As the months have moved on the question has stopped being asked and I think there […]

One priority for us all

Business and the biggest brands are facing one of the toughest moments in modern life. This is uncharted and unprecedented territory despite all the planning and preparation we may have done. Companies and organisations are facing pressure like they have never seen. I think it is safe to say have never seen because of the […]

How low will you go?

We don’t always realise it but every day we are facing ethical dilemmas at work and at home. They often go unrecognised because we see them just as difficult decisions that we need to make. But during this month when we are focusing on ethics and the importance of them we need to consider where […]

Is this the right time?

I should have posted this yesterday. The time got away from me and I wasn’t able to post it. Does it matter? I will leave you to decide. But one of the key elements of communication is that it is timely. When a major incident happens we have to respond immediately. Everyone is expecting messages […]