Dublin Conversation launches 100 days of discussion on future of ‘comms’

A new grass roots campaign, the ‘Dublin Conversation’, is planning what could be the biggest-ever shake-up in new thinking and doing, to enable public relations and advertising to be fitter for purpose, seize new opportunities, and address wider issues of growing distrust, division, and ‘fake news’. The Dublin Conversation is running an intellectual version of …

Book Review: Inbound PR by Iliyana Stareva

Inbound a new way of doing PR and Comms Does public relations and communications need a new concept of ‘Inbound PR’? ‘Yes’ is the resounding answer from Iliyana Stareva in her new book ‘Inbound PR’, This is an essential read for any forward-thinking Comms and PR professional, and a huge wake up call to a …

Theresa May fails the fundamentals of basic storytelling

Theresa May lost her UK General Election gamble because she failed the fundamentals of basic storytelling. Rather than engaging or inspiring, motivating the British electorate to support her quest for a larger parliamentary majority she achieved the opposite. Her stock, status and standing as the person to lead the British people as their Prime Minister …

Why PR needs to do SEO and NEO

Public relations has a paradox: on the one hand it needs to measure to the nth degree its impact in the digital world and embrace Search Engine Optimization (SEO) led PR. (Check out Stella Bayles’ excellent introduction). On the other, it needs to calmly accept the fact that, like the ancient mariners who put monsters or …

Why we need #SpeakCockneyDay on March 3rd 2017

The Cockney accent will disappear from the streets of London – it will be brown bread – unless we do something. #SpeakCockneyDay on March 3rd is celebrating what it is to speak, live and be a Cockney, to keep its spirit, sense and slang alive. Cockney is more than an accent, or vernacular. It’s a …