Posted on To tackle the Coronavirus we urgently need a meme strategy – using one form of virus to counter-act another. And current government health advice that it’s okay to shake hands could be fundamentally wrong: not on health grounds – but for missing a golden communications opportunity. The corona virus presents an extraordinarily communications challenge. With …
Posted on With declining levels of trust in media, influencers and experts, coupled with growing media fragmentation is the way forward to go back to the very basics of social interaction? Do we need to do less digital default and more face-to-face communications, building on relationships and shared identities? All of which helps build what is known …
Posted on A new grass roots campaign, the ‘Dublin Conversation’, is planning what could be the biggest-ever shake-up in new thinking and doing, to enable public relations and advertising to be fitter for purpose, seize new opportunities, and address wider issues of growing distrust, division, and ‘fake news’. The Dublin Conversation is running an intellectual version of …
Posted on Inbound a new way of doing PR and Comms Does public relations and communications need a new concept of ‘Inbound PR’? ‘Yes’ is the resounding answer from Iliyana Stareva in her new book ‘Inbound PR’, This is an essential read for any forward-thinking Comms and PR professional, and a huge wake up call to a …
Posted on Smoking Gun is staging a seasonal pantomime, ‘Rick and the Beanstalk’. Featuring a two minute animated video, the panto, in a fun way, makes the serious plea for new thinking in integrated comms, content marketing and PR to secure the Golden Egg and avoid ‘Fluffy PR’. “Sometimes you need to use a light-hearted way to …
Posted on Do we need ‘Social Capital PR’ – a new branch of public relations practice using social connections, relationships, norms, mutual obligations and identity to a place to achieve communication, engagement or behaviour change outcomes? We are creating a CIPR Working Party to explore the need and potential of the concept. The aim is to investigate …
Posted on Theresa May lost her UK General Election gamble because she failed the fundamentals of basic storytelling. Rather than engaging or inspiring, motivating the British electorate to support her quest for a larger parliamentary majority she achieved the opposite. Her stock, status and standing as the person to lead the British people as their Prime Minister …
Posted on Public relations has a paradox: on the one hand it needs to measure to the nth degree its impact in the digital world and embrace Search Engine Optimization (SEO) led PR. (Check out Stella Bayles’ excellent introduction). On the other, it needs to calmly accept the fact that, like the ancient mariners who put monsters or …
Posted on Are you guilty of the equivalent of putting the cart before the horse in this age of video and visual-led storytelling? To achieve great creativity and results in your communications PR communicators you now need to start thinking more like a visual content creator who does strategy, rather than a communications person who happens to …
Posted on The Cockney accent will disappear from the streets of London – it will be brown bread – unless we do something. #SpeakCockneyDay on March 3rd is celebrating what it is to speak, live and be a Cockney, to keep its spirit, sense and slang alive. Cockney is more than an accent, or vernacular. It’s a …