The B2B C-Suite can no longer afford to ignore social media

By Sarah Park, According to a Brunswick Digital Report, over 50 percent of S&P 500 and FTSE 350 CEOs have no social media presence and the 48% that do, have poor posting records with only one in four posting in the past 12 months. That these companies have achieved global success without their C-Suite feeling …

A trust crisis? Not if you prioritise employee engagement

By Andy Hind, It appears that trust is in short supply. The Edelman 2019 Trust Barometer paints a grim picture of a world experiencing a crisis of trust. Trust in business, government, media and non-government organisations is failing and there exists a pronounced class divide between the informed elite and the general public. There is a pervading sense of pessimism with …

Technology and the Age of Anxiety

By Richard Bailey, editor, PR Academy, Looking back over the past decade, one narrative comes clear. A decade ago, there was an optimistic tone to discussions around media, technology and communication. This reached its high point with Clay Shirky’s Here Comes Everybody (2008). Social media could be used to track down who had stolen a smartphone; collective …

Search starts for the best PR student bloggers

By Richard Bailey, editor, PR Academy, It’s that time of year again. New students are enrolling at university and returning students are coming back older and wiser. And, once again, we’re looking for students to appear in our weekly #ThisWeekinPR roundup under the #prstudent #bestPRblogs banner. Each year, there’s something of a reset as students …

Working with the One Show

By Matt Beard, CIPR Professional PR Diploma student and Head of Media at Govia Thameslink Railway, In the aftermath of the severe disruption caused by last Spring’s new timetables, the One Show asked Govia Thameslink Railway (GTR) for an interview with our new CEO. We told them it was too early to do the behind-the-scenes piece they wanted …

Listen very carefully: the robots are coming

Could “listening” become the most valuable skill set in a PR professionals’ toolkit in an evolving world of artificial intelligence (AI) asks guest author Shelley Sullivan. This article is based on a CIPR Professional PR Diploma submission. The story so far The robot revolution is rapidly gaining pace and as with other professions, it has sparked …

SME PR case study: Green&Blue

By Ann Pilkington, Small and medium sized enterprises (SMEs) turned over £1.9 trillion in 2017 and in the private sector, 60% of all employment is within an SME. So, it sounds like they are doing pretty well – but could PR enable them to perform even better? Most of what is written about PR is done …

Samsung and Rolls Royce – a tale of two crises

Chris Tucker who leads our CIPR Crisis Communication Diploma is speaking on reputation and crisis at a conference next week.  Her research got her thinking about how much harm can potentially be done to a brand in a year.  Chris tells us more: While doing my research I happened across a table of the most …

What communication do employees want in the face of technological upheaval?

The answer is: not always what they are given. So found marketing executive Charlotte Wallis when she picked this theme for her CIPR Internal Communication Diploma project. Over to Charlotte to explain more: My paper focused on how effective internal communication can facilitate successful technological change. Technological change is one of the biggest challenges faced …