Polling post mortem and why understanding research matters

The opinion polling industry blames plenty of people for last year’s poll debacle around the general election: voters have been accused of being too old, too young or too busy, and the media have been accused of being too miserly, writes Paul Noble who leads our course in measurement and evaluation for AMEC and is …

PR’s new virtual reality

How can PR make the most of virtual reality? Chris Tucker – our CIPR PR Diploma and Crisis Comms course leader tells me that she spent some of the Christmas and New Year holidays thinking of new trends that might make an interesting 2016 blog. She  devoured report after report but found her inspiration at …

Sorry seems to be the hardest word – but not this time!

Chris Tucker who leads our CIPR PR Diploma and Crisis Diploma courses isn’t too impressed with Sepp Blatter’s latest performance. Below, she explains why…. Chris Tucker, CIPR Diploma and Crisis Diploma course leader “Crisis-ridden executives everywhere will feel we PR pundits are never satisfied. Sepp Blatter, Fifa’s President says ‘sorry’ at least 11 times in …

Social media for internal communication – can you manage it?

Using social media for internal communication is on the syllabus for both the CIPR Internal Comms Certificate and Diploma courses. We are lucky to have Nick Crawford from Better Working come along to run this session for us and on his most recent visit he left my Certificate class pondering the role of community management. …

PR learns to go native

Off we went to the CIPR Greater London group recently for their event on “new advertorials”. Having cut my communication teeth on a free newspaper, this is something that interests me from a journalistic and PR perspective. It was a great line up: Samantha Cope from Trinity Mirror Solutions, Tiffanie Darke from News UK and …

How to spot the next corporate crisis

As readers of our blog will know, Chris Tucker, course leader for our CIPR PR Diploma and our new Crisis Communication Diploma has managed a few crisis PR situations in her time and has invaluable advice.  Here she shares her view on the issues facing VW…… over to you Chris……. Chris Tucker, CIPR Diploma and …

Engaging stakeholders – meeting the challenges

On projects, what are the biggest challenges when engaging stakeholders? Kevin Ruck and I were invited along to speak at the Project Management Institute (PMI)  London Chapter recently and were keen to hear about the challenges attendees were facing.  It is a topic I discuss in my book “Communicating Projects” published by Gower. This is …

Rapid reading: a bit of help with your PR projects and assignments

Heather Yaxley (AKA @greenbanana), tutors and course leads across our PR, public affairs and social and digital media courses.  Here she offers some guidance on rapid reading to help those of you working on assignments. Heather explains… “A few years ago I went on a speed reading course, and just came across the handout. As …

Disability Confident: update on a great communication campaign

Late last year, Yvonne O’Hara – a CIPR PR Diploma graduate and now Deputy Director of Disability Communications at DWP – talked to us about the Disability Confident Campaign.  As the campaign reaches is second birthday, I asked Yvonne for an update….. “Disability Confident encourages employers big, small and medium to recognise the talents of …