Crisis comms: Is it safe to come out now? BP settles US claims

Chris Tucker, our Crisis Communication and PR Diploma course leader reflects on the announcement that BP has settled the bulk of legal claims following Deepwater Horizon. ….. Over to Chris: There is a fair degree of schadenfreude in the study of crisis management. We are so often seeking learnings from what is in essence the […]

Proof that a bit of PR theory can change perceptions

John Bownas studied his CIPR PR Diploma with us back in 2011.  Here is how in 2015 his studies are helping to change perceptions in Croydon in the South East of England….. John Bownas, Festival Manager, Croydon Council. John said:  “Academic coursework typically has a short shelf life. Once your thesis or project has […]

Separate the incident from the crisis

Chris Tucker who leads our CIPR PR Diploma course and our new online Crisis PR course reflects on the reputation crisis at Thomas Cook…. Chris Tucker, CIPR Diploma course leader “The reputation crisis now facing Thomas Cook has been described by one onlooker as like a slow motion train crash. I doubt it feels like […]

When political PR campaigns clash with the real world

Steve Harman, CIPR PR Diploma graduate now freelance consultant In the final post of our mini series on election PR and communication,  CIPR PR Diploma graduate student Steve Harman, now a freelance PR consultant specialising in strategic communications and campaigning, critiques the campaigns. ….. “The PR recruitment agency Elwood and Atfield has filled two of […]

Using social media to engage with young, non-voters: are parties missing a trick?

In the second of our mini series of blogs on election communication, Sandeep Shah, Senior Communication and Engagement Officer with the Office of the Children’s Commissioner shares what he found through his research for the CIPR PR Diploma.  Sandeep explained…. Sandeep Shah, Senior Communications and Engagement Officer with the Office of the Children’s Commissioner “Pollsters […]

Measurement remains a key challenge for communicators according to PR Academy research

For the second year running, our annual qualification trends survey highlights measurement as the top skills gap, cited by 53% of respondents. The research also reveals that 35% don’t measure their communication activity.  However, also for the second year running, digital communications is the number one skills gap that respondents would like to address in […]

How to avoid a car crash media interview

Oh dear, poor Natalie Bennett, Green Party Leader who is all over the media today for the wrong reasons – the focus being on what is being described as a “car crash” media interview rather than policies. I asked our CIPR PR Diploma course leader and go-to media trainer Chris Tucker for her thoughts on […]

Time to get agile with your communication & PR planning

Do you give up trying to plan because as soon as you do it, it’s out of date? Do complicated planning models that look rather like central heating systems put you off? If so, perhaps it’s time to get agile. If you work in a project environment you are probably familiar with the term agile […]

PR: A managerial perspective

Many of us who work in communications have come from a creative or arts background. We at least have a leaning towards and interest in working in a creative profession. And it is probably fair to say that we often think that being called ‘creative’ is something of a compliment. The idea that our preference […]

Inspirational communication

As part of our ‘Meet the Author’ series of webinars run for our alumni, we recently heard from Kevin Murray, Chairman of Chime Communications, about leadership communications – the subject of his bestselling books: ‘The Language of Leaders’ and ‘Communicate to Inspire: A Guide for Leaders’. Kevin is passionate about leadership communication and its role […]