Data, disruption and narrative – the PR infographic

Our good friend and former PR Diploma student Bob Watling is back to talk some more about infographics. Bob, over to you….. “Can you do me an infographic?” is a question PR people are being asked much more often as we move away from the traditional press release to embrace content marketing and brand journalism. …

Which one skills gap will you address this year?

That was one of the questions we asked as part of our annual Qualifications for Communicators Trends Survey. Without giving too much away about the survey, which is due out next month, most students identified digital communications as being the one skills gap they would address in the next 12 months. The need for digital …

Design wise, what makes a good infographic?

If you’ve picked up the latest issue of CorpComms magazine, you might have come across the article on effective infographics by PR Academy graduate Bob Watling. If you haven’t, it is well worth a read. Considering the amount of data we are all faced with every day, any help in making this easier to digest …

Internal comms – from certificate to diploma

For our latest blog interview we spoke with PR Academy graduate Gloria Lombardi, Community Manager, Webmaster and Reporter at simply-communicate.com, about her experience of studying for the CIPR Internal Communication Certificate and Diploma. Gloria simply loves learning, as you’ll see from her responses to our questions… Gloria Lombardi who holds the CIPR Internal Communication Certificate and …

Top tips on how to brief a designer

As communicators we often have to work with designers to help us produce visually appealing or arresting materials. In fact, with greater reliance on visual communications today, we are increasingly dependent on the ‘creatives’ in our midst. We therefore thought it would be a good idea to interview our designer, Mark Terry of Etcx3, to …

British Gas on Twitter – was it truly two-way?

In the past week British Gas announced a fairly steep price rise – clearly this wasnt going to be popular.  It decided to take to Twitter…..you may have taken part in the chat or read about the fall out. There was a good discussion on the BBC  Radio 4 Today programme on Saturday. Taking part …

PR on a budget – top tips from our tutor team

Here at PR Academy we have a smashing group of tutors – all very experienced practitioners.   With many people needing to do great work with limited resources, I thought I would ask them for their top tips on doing PR on a budget.  This is what Maud Davis, Kate Lomax, Chris Tucker and Heather Yaxley …

Looking at social and digital media from a PR perspective

Our most recent course on social media – our Digital Communication Certificate – has just completed so we thought it would be a good time to talk to one of the graduates about the course and how it has helped her to develop a social media strategy at work. Charlotte Francis is Communication and PR …

Why project management matters for communicators

We ran our first project management course recently leading to the Association for Project Management Introductory Certificate.  On the course was Nancy Mendoza (also a graduate of the very first online CIPR Diploma in PR). She is already putting into practice what she has learned so I asked her to share her thoughts on why …

Not what you say but the way that you say it? Language lessons for leadership and internal communication

Ellen Hake who tutors on our Internal Communication Certificate says that Internal Communications professionals often have difficulty convincing leaders that it is better to communicate in plain language – especially in financial, legal and academic organisations. She told us: My clients – as well as participants in my Tone of Voice class – want evidence. …