PR Stunt Alert – Who is Gregory and Gregory?

Who doesn’t love a good old tasting surprise PR stunt? And here is the most recent example with our friendly baker Greggs fooling a load of foodies at a food festival. They all think they are trying some local artisan delights when really the food being tasted is available in your local Greggs. A great …

The Top 11 Social Media Crises of 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member …

My top 10 PR Campaigns in 2017 so far

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector. I mean it can’t hurt to be aware of the finest campaigns and the best ideas and executions can it? I like to use them as inspiration for our next campaign at Prohibition …

Here’s the reason why Facebook stories are failing

On the first day, Evan Spiegal created Snapchat. On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost identical version of the mobile app’s features to its platforms. This shameless copycat movement led firstly …

Nine essential tips when carrying out a social media audit

We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy. Yes they do great content and some of it sticks but they don’t actually know why they do it other than their competitors are …

The top five personalty types Of PR people

The thriving PR agency is a vibrant place with a fine assortment of characters and personality types. The merging of these personalities is what makes agency life so brilliantly unpredictable and lively. I thought about this and thought about the five types of people you might find in a PR agency. I have deliberately shied …

Is YouTube really worth six times more budget spend in 2016?

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. This report does seem to be very self-serving …

Twitter celebrates its 10th birthday by closing Tweetdeck

Monday marks the 10th anniversary of the first tweet ever to have been sent on the platform Twitter – see below. just setting up my twttr — Jack (@jack) 21 March 2006 Much has been written about Twitter in recent times, In quarter 2015, Twitter mentioned that the decline in active users came from both …