Can the GREAT campaign lead Britain’s soft-power drive post-Brexit?

Born in the depths of austerity, the GREAT Britain campaign has survived successive governments and referendums. Can it now lead Britain’s soft-power drive post-Brexit? Stuart Rock takes a look into the anatomy of the campaign. Throughout Whitehall and in Downing Street, and across British embassies and high commissions, there was one big head scratcher in …

Getting Chartered. Is it worth it?

By Anne Marie-Lacey   I’ve been a Chartered PR practitioner for a little over a year now, and still look back on the day with fond memories. In fact, it was only yesterday I was chatting with a peer who is preparing for her assessment day, and I was recounting my experience of what the …

Preparing your agency for sale

By Jessica Nugent, Selling an agency is no small project, whatever its size.  Commercial terms must be agreed and the legal documents will be heavily negotiated. Lawyers will guide you through the process and do most of the work, but one area requiring significant input from the seller is due diligence. The buyer will want to …

PR is broken… and can’t rebuild its reputation

The biggest PR agencies are merging. Sir Martin Sorrell has been ousted from WPP. Management consultants are circling the industry. Is it the end of the road for PR’s old business model? By Ruth Sunderland, In the roaring 1980s a new phenomenon burst into life, along with puffball skirts, Beaujolais nouveau and brick-sized mobile phones. …

How’s Business? Turning an icebreaker into an opportunity

By Niki Wheeler, Director, Launch, How’s business? The question of the urbane networker at a drinks party or conference, over dinner once you’ve done the ordering or before you talk specifics in a meeting. This opener is the corporate equivalent of ‘how are you?’,  more professionally geared than ‘what have you been up to?’ and the …

Get Chartered – why I did it

By Daniel Gerrella, My original career plan was to go into journalism. I studied it at degree level, secured my NCTJ qualifications and did work experience at both a press agency and a local newspaper. An elective module in PR and a meeting with an agency head changed my mind. I was enthusiastic about the variety, …

Two days in Entebbe

By Andras Sztaniszlav, Being the ViceChair of CIPR International, it is always great to get invited to PR events outside of London or even in the UK. At this time, it was in East Africa. I got off with mixed feelings at the one and only international airport of Uganda a couple of weeks after watching …

There’s more to midlife than a crisis

To mark the release of his first book, Zude PR’s David Sawyer guest blogs for Influence on why it’s never too late to change the path you’re on. And that buying his book will show you how. In October 2017, I took the plunge and started planning a book. Ten months of more-than full-time book-producing …

GDPR and its impact on UK media so far

By Daniel Gerrella, The General Data Protection Regulation (GDPR) came into effect on 25 May 2018. The law protects individual’s rights over their personal data, both in terms of how it is used and how it is stored. It led to a flurry of emails from companies seeking to obtain informed consent from users, pop-ups being added to …