How PRs are staying in touch with clients during coronavirus

By Dawn McGuigan,  March 2020 will be remembered as the month when coronavirus turned the world on its head. Global lockdowns, enforced homeworking and mass closures of public venues became the norm as we all tried to do our bit to stop the virus spreading. Aside from the obvious business and financial worries, PRs seem …

Broadcast PR in the New World

By Keren Haynes, co-managing director, Shout! Communications, Like Brexit and Christmas Imagine Brexit and Christmas all rolled into a mash-up of a PR story  and you have the COVID-19 pandemic. Brexit went on and on…. and on a bit more.  At times it seemed like broadcasters would never look at another story again. Christmas, meanwhile, …

The role of influencer marketing during the coronavirus crisis

By Mary Keane-Dawson, Group CEO of TAKUMI, We are certainly living in strange times! A virus – which was unknown to humankind only four months ago – has spread throughout the world, appearing in six continents, infecting over 350,000 people and changing the day to day lives of billions. And COVID-19’s impact is not limited …

There is a gift that keeps on giving

By Kevin Taylor FCIPR, As you can imagine, the current coronavirus crisis is seeing an upsurge in CIPR members contacting iprovision and looking for support. It’s a worrying time for many in our industry. Solo practitioners, used to working from home, suddenly find themselves needing to deliver home schooling while clients drop off and income …

Covid-19: A monitoring and evaluation guide for communicators

By Jennifer Sanchis, If you are following a crisis comms plan and are trying to keep up with the rapidly evolving Covid-19 crisis, this article is for you. It’s been great to see the PR community come together in the face of the Covid-19 crisis. Despite the challenges, I have found the discussions prolific and …

Cultivating connections, quick-thinking and cracking coverage

CIPR Wessex Representative Darren Northeast, founder and managing director of Darren Northeast PR in Bournemouth, shares the story of how his firm landed national coverage across BBC platforms when they featured in a news item about intergenerational working. Coverage across the BBC – online, television, radio – with audiences in the millions, along with hundreds …

Five things I’ve learnt since going freelance

By Dawn McGuigan, I began my freelance career in November 2019 after 16 years of in-house communications and marketing roles. The prospect of working for myself and having a portfolio of clients had always appealed to me; when I found out I was pregnant, I decided it was time to take the leap to obtain …

Challenging the most common assumptions of social media

Ian MacRae and Michelle Carvill‘s new book, Myths of Social Media, dismisses the fallacies of using social media for business by tackling 28 common misconceptions. Here Ian outline three we will all be familiar with. Social media is no longer new, nor is it a niche technology. Social media platforms have been around in various …

How Coronavirus is changing the way we conduct broadcast interviews

By Sam Munton, Account Executive, 4 Media Group Due to Coronavirus and social distancing measures broadcasters, are increasingly looking to minimise face-to-face interviews. A major tv news station have said they have banned studio guests and all interviews are now conducted over Skype or Facetime. With many likely to follow this in the coming days, …