Capital, Carbon, and Comms

By Narda Shirley, co-founder, Wilful. Post COP26, what has changed for us as communications professionals? How does Article 6 – one of the summit’s main agreements – affect how we engage stakeholders in our action on climate change? Are we entering a new phase in which how we choose to offset the greenhouse gas emissions […]

How Does Training Progress in 2022?

By James Knight. This year has been very difficult for many of us, especially freelance personnel, young graduates, many of whom may have drifted away from the profession. Even with years of experience I have found 2021 to be probably the hardest year of my professional career. I am fortunate to work worldwide with emphasis […]

Using Instagram for Social Commerce Success

By Zarnaz Arlia, CMO at Emplifi.  Instagram recently rolled out a new advertising opportunity: it launched ads in Instagram Shop. The new ad placement is the most recent addition in a long line of e-commerce capabilities introduced by the app and a prime example of how Instagram is leaning heavily into social commerce. These moves […]

The six-step email sequence every savvy marketer should know

By Adam Oldfield, CEO, Force24. Every single day over 300 billion emails are sent by brands to customers and prospects throughout the globe – with the sole intention of grabbing a few seconds of their attention and encouraging engagement. However, there’s no question that this is a vast amount of online noise for any marketer to […]

Thank You for Helping us to Help You

By Tony Bradley, chair of the CIPR benevolent fund, iprovision. It’s that time of the year when iprovision publishes its annual report and accounts. Like many organisations, particularly registered charities, our report has to follow certain formats and guidelines. It can serve to make the report quite dull. I’ve added a statement from the chairman […]

Will memory become reality as HMV plans Oxford St return?

By James Knight. One thing I have missed from the High Street is browsing through the CDs and vinyls racks, always coming out with a record I didn’t went in there for. From my teens I use to go on a Saturday to the local record store, Music Land in Watford, or HMV in Richmond […]

Undermining greenwashing – the vital role PR professionals play   

By Claire Benson, Co-Director, SDG Changemakers. In July Greenpeace wrote a piece calling out “dishonest green PR”, stating it “is on the rise”. ClimateBert, an AI platform, can now expose companies who selectively ‘cherry-pick’ climate risk information incorporated into climate financial disclosures. And you can see what they mean. Earlier this year, the International Consumer […]

COP26: Getting Closer to 1.5?

By Claire Barraclough, specialist in sustainability and corporate communications. Thank you Glasgow. COP26 in Glasgow has put climate at the absolute centre of the national and global consciousness and hard news. This is progress. The urgency to act on climate change is no longer debated. We have listened in more to those at the sharp end […]

Hot Competition: How Social Media Giants are Evolving

By Yuval Ben-Itzhak, Chief of Strategy at Emplifi. Today, social media is ubiquitous. The platforms we have come to know allow billions of people to consume news, stay connected and, increasingly, interact with bands. And they are just as valuable from the brand’s point of view too. Social media, and the data it collects, are […]