New Year, New (Comms) Opportunity?

By Niki Wheeler, Director, Launch, Apparently most New Year’s Resolutions are broken by mid-January. Well, it’s now the 14th, how are you doing? In the comms business, it is important for us to maximise the opportunity that New Year New You season brings now and throughout 2019. Back after the holidays and fitness classes are packed …

Time to give your career an MOT

By Alex Lewington, PR & Digital Recruitment Consultant, Reuben Sinclair, A new year often marks the time for reflection, particularly on your career and happiness within your current job. We’ve put together a ‘career MOT’ to help you assess whether it’s time to make a change, however big or small.  1: Keep on learning One of the …

AIinPR 2019 = PR’s intelligent assistant

By Kerry Sheehan, Chart.PR, AIinPR Vice Chair, Artificial Intelligence will further empower PRs, communicators and marketers during 2019, enabling us to work smarter faster. AI really is an intelligent assistant to us and not a threat to jobs. However, we do need smart PRs to diversify and do good things with data, machine learning and AI …

I’m a Celeb Get Me Hired

Transition from “I’m a Celeb, Get Me Out Of Here” to “I’m a spokesperson, please hire me”… By Sam Munton, We now know who the winner of “I’m A Celeb” is, but what happens next? Who is going to be hitting the screens and soundwaves with the PR pound behind them? As you may have …

Before writing absolutely anything…

By Kate Betts, You know what it’s like; you’ve got to get that piece written, that report finished, that document completed. It might be a press release, a case study, copy for a website; whatever it is, it is easy to focus on doing the task, without thinking about how it is going to be …

Is the Holiday Season really a holiday?

By Niki Wheeler, Director, Launch, Mariah Carey on repeat on the radio, Christmas trees twinkling in receptions across the land and diaries ram packed full of calls, creative sessions and festive catch-ups. As the Christmas Gift Guides close for another year, it’s all about fresh thinking as 2019 plans get finalised. More time out of the …

Why now is the time to start podcasting for PR

By Marina Lois, , Seven million adults in the UK listen to podcasts each week, and that figure has risen by 1.3m in the last year alone. Although Apple has been the main proponent of this success to date, Google has now announced that they want to ‘double global podcast listenership’ within two years. And …