How brands can navigate China’s livestreaming market

Balvinder Kataora, Marketing Executive, Comms8   An astounding 98% of people in China experience the internet through their mobile phone, which instantly makes over 800 million users a formidable cohort for marketers to tap into. When combined with the steady growth of the Chinese middle-class it is clear to see the business opportunities waiting for …

Government needs to look, listen and learn

By Mandy Pearse, FCIPR, Chart PR  It is high time that government looked, listened and learnt from the innovative PR practice in local government instead of telling Councils how to communicate with their citizens. Taking Hackney Council through the courts to stop it producing a fortnightly council newspaper is a clear example of dogma versus evidence. …

Seven reasons why being on a board is good for your career

By Christine Bowles, Head of PR and Marketing, Renaix and Fiona Hathorn, Managing Director, Women on Boards UK. CIPR members have many of the capabilities that community and business boards across the UK are looking for right now. Good boards will be doing a skills audit and looking for the qualities you could bring rather …

Top tips for successful social media management

By Mandy Pearse, FCIPR, Chart PR, Social media can grow organically within a business taking up a lot of time, resource and energy. There usually comes a point when we need to stand back, take a long hard look and introduce more effective management to ensure the activity delivers value to the business. Here are …

Like for like: New, caring Instagram or PR stunt?

By Ollie Tunmore, Magenta Associates, In an online world governed by a new business model of ‘influencers’, Instagram, one of the world’s leading social media sites, recently announced that it will trial hiding the number of likes on posts. The social media giant, which is owned by Facebook, announced the news on 18th July, citing …

Social Media and employee engagement

By Katee Dias, You only need to look at the celebrity world to find some very recent examples where an individual has lost their job and damaged their reputation by making a thoughtless social media post. Danny Baker tweeted a picture of a chimpanzee and made reference to the royal baby. This was interpreted as a …

Three reasons why retainer PR is on the rise 

By Ashley Carr, Research from PR Week showed that a rise in competition and a hesitation to commit longer-term has led to an increased number of organisations seeking PR projects rather than a retainer agreement. But, although the tradition of long PR lunches is long gone and the time when press releases were King in the …