‘In the arena of emerging tech, PR needs to step up’

Get ahead of the game for 2019 By Kerry Sheehan, 2019 is set to be a big year for #AIinPR — with the growth in artificial intelligence assistants, chat bots and voice search — alongside virtual reality, augmented reality and mixed reality. As PR and communications professionals, we are increasingly expected to embrace new technologies which we then deploy …

Ethics and AI: The Dilemma Facing the PR Practitioner

By Anthony Olabode Ayodele, Like other disciplines advanced via the digital age Artificial Intelligence is gradually becoming deeply embedded in Public Relations. As the discourse regarding the prevalence of AI grows there is an increasing need to define sound ethical practices regarding it. What we consider worthwhile of establishing an Artificial Intelligence API for (simply …

Comms and the NHS’s digital transformation

Ahead of his appearance at the CIPR’s National Conference, Director for Digital Development for NHS England, Dr Sam Shah, discusses how new communications technology is helping the NHS improve patient care. The NHS is using information and technology to empower and transform people’s lives, and as a result, the way we communicate with people is changing. …

Apple CEO Tim Cook shows courage tackling big data ethics

By Nicola Rossi, Speaking at the 40th International Conference of Data Protection and Privacy Commissioners in Brussels last week, Apple’s CEO Tim Cook took the lead on the other tech giants. He came across as someone who genuinely wants to find solutions to the thorny issues around privacy and data protection that are inseparable from their …

How PR can help close the Gender Say Gap

By Claire Mason, CEO Man Bites Dog, Gender equality is having a moment. From gender pay gap reporting to the first anniversary of the #MeToo movement, shining a light on inequality is changing the standards society will tolerate. But these critical milestones are just symptoms of a much bigger issue: the ‘Gender Say Gap’ – …

Tips on merging with or acquiring another PR agency

By Jessica Nugent, Merging or acquiring another agency can be a daunting prospect, but with the right approach difficulties can be minimised.  With careful planning at an early stage and good professional advisers it is possible to limit commercial risks and the impact on your own valuable time.  Here are my top-line considerations if you …

Communication Overload? PR and the ‘always on’ culture

By Juliet Cameron, COO, Launch, In the days before smartphones the concept of work/life balance was straight forward.  You were either at work, working.  Or you were out and about at an event, socialising with clients but in effect still working.  The rest of your time was leisure. Simple. For me, it all changed with the Blackberry.  …

Three things Nick Clegg should do when he starts his new job at Facebook

By Nicola Rossi, The news that Nick Clegg, former deputy Prime Minister of the UK, has been appointed vice-president of global affairs and communications at global social media giant Facebook had been the subject of much commentary over the weekend. Clegg’s political expertise and networks – particularly in Europe, the territory that has made the most …

Artificial Intelligence: The opportunity for communications leaders

By Nicola Rossi, The growth of Artificial Intelligence (AI) presents professional communicators with many interesting opportunities, as organisations of all sizes need expert guidance to navigate the reputational minefield that surrounds this revolutionary technology. In September this year, The Economist described AI as ‘… much more than another Silicon Valley buzzword — more, even, than seminal products …