PR’s vital role in tackling child sexual exploitation

By Sheila Taylor MBE, chief executive NWG Network, As a chief executive of a charity, I hear the narratives of survivors of child sexual exploitation on a daily basis. I talk to professionals caring for and dealing with the fall out of this horrific crime as well. It’s a difficult subject for the media to cover …

Sunderland AFC’s two-way football comms revolution

By Deb Sharratt, Last Friday afternoon I joined several students at Newcastle University (where I deliver some of their PR & Communication modules to both undergrads and postgrad students), to hear all about the strategy of open communication that the new owners of Sunderland Association Football Club have instilled at the north east football club. Charlie …

Getting your Message out During Challenging Times

By Ismail Jan, Data Journalist at Signal AI, Crises are unavoidable. Bad press is not. Whether you like it or not, your company’s going to go through some trying times. This doesn’t mean, however, that you fall prey to the media’s hunger for controversy. Over the last twelve months, we’ve seen many examples of companies that have hit …

Spring Statement – a lesson in PR resilience

By Aaron Bass,  There are many dates in the year that the PR world gets excited about. The Spring Statement and the Budget are undoubtedly two of them. They go in the diary months in advance. Corporates, charities, consumer brands and especially personal finance clients get VERY excited. “This is our opportunity to get national/trade/broadcast …

Women in PR NI marks milestone first year with International Women’s Day event

To mark its one-year anniversary, Women in PR Northern Ireland, has organised an afternoon event in the Long Gallery, Parliament Buildings, Stormont on International Women’s Day, 8th March, featuring US Consul General, Elizabeth Kennedy Trudeau. In conversation with former BBC correspondent-turned PR pro Natasha Sayee, the US Consul General, who took up post six months ago, …

The pitch is dead, long live the pitch!

By Laura Wilkinson-Rea, I can still remember it now, frantically hitting ‘function F7’ on my laptop hoping that our 50+ slide Powerpoint would somehow miraculously appear on the big screen in the boardroom where we were about to pitch to a prospective client. Nowadays I find myself on the other side of the table and being …

E-newsletters that click

Build a company-wide email that people actually want to read By Alex Benady, At precisely the same time every second Thursday, a ping emits from the computers of the 132,000 employees of global pharmaceutical giant GSK. The alert heralds the arrival in their inbox of the latest edition of the company’s newsletter, Your GSK News. …