PR in schools would benefit education

By James Knight. Public Relations is a professional art, if applied correctly. We probably all have our views what correct, it’s up to you. To help the profession and young people, my suggestion is that PR is taught in schools, certainly in the later years of schooling at least, as it is a career with […]

Who needs a mentor anyway?

By Michele Canning Chart.PR FCIPR. It’s a perfectly valid question and the answer has to be: anyone who wants one and is willing to commit to their own professional development. The word ‘mentor’ means someone who teaches, gives help or advice. From the ancient Greek language, the name is derived from a character in Homer’s epic, Odyssey, named Mentor – […]

Summer of sport: How Creators can influence the modern football audience

By Aimee Howells, Business Director at TAKUMI. Football is one of the nation’s most treasured sports – it’s fair to say that Euros 2020 has been a long time coming. The 2018 World Cup feels like a distant memory when the pubs and streets were filled with fans uniting over their love for the game […]

Mentoring can inspire you take the next step  

By Dirk Vennix. Why does a sector leader who is busy delivering change have time to be a mentor? I have because I am passionate and driven about self-improvement. If you’re unsure how mentoring might work my personal experiences may help you on your way.   When I was head of PR for a local council and edited its weekly newspaper, I asked the team’s PA to write an article on her own and it […]

Mentoring: What’s in it for the mentor? 

By Katie Marlow. Back in 1999 I graduated from Bournemouth University. With my hard-earned PR degree I headed off to get a job. I was so pleased with myself. My head of sixth form had written me off, quite brutally telling my Mum I’d amount to nothing. Those words burned. I’d really not enjoyed my school days. But I was always determined and loved learning, […]

Mentoring and me 

By Emma Leech. It’s odd talking about mentoring (which is all about supporting and helping others) and using ‘me’ in the subject line but mentoring is genuinely one of the most valuable things I do, both in the workplace and through CIPR’s amazing Progress Mentoring Scheme.  I’ve never had a formal mentor – it wasn’t really […]

Getting chartered: A guide for young PR professionals

By Claire Simpson, Communications Consultant at Hard Numbers. Back in April I became a Chartered PR professional. It was a huge confidence boost and validation of my work. But I’d be lying if I said it wasn’t a huge relief too. I’d taken a leap of faith by going for chartership early in my career. […]

Happiness and wellbeing: you can have both, but they’re not the same thing

By Paul Hutchings, founder of fox&cat. We all want to be happy, right? But what if I told you striving for happiness won’t help? Instead, focus on wellbeing and you’ll be happier too. In this article we’ll talk you through what happiness and wellbeing are, why focussing on wellbeing is better, and how you can help […]

How to Manipulate PR: Does the Hotel California Exist?

By James Knight. Manipulating PR to your own ends is not new, however one example came to mind recently, how a little story becomes a million dollars through very clever PR. My story came back to me while watching Sky Arts’ The Eagles in Concert at The Forum at Inglewood, Los Angeles. They played for […]