Employees: last line of cyber defence or the weakest link?

By Corinne Linskell. The combination of increasingly sophisticated cyber threats and the vast numbers of people working from home during this coronavirus era, means it has never been more critical to put people at the heart of keeping information safe. Information is a core asset of most organisations and employees, customers, clients, patients, regulators and …

Can you tell your story in under a minute?

By Gordon Glenister, global head of influencer marketing at the Branded Content Marketing Association. Covid19 has allowed many organisations to review what they do and how they do it. And that includes all the processes, the people, the products and  the services offered. Do we communicate our message in  the most effective way. So many …

Brand Building in The New Normal : WTF Do We Do Now?

By Siobhann Mansel,  Brand and Marcomms lead at MakeItGood.io. ‘The New Normal’ has officially replaced ‘These Unprecedented Times’ as the #covidcatchphrase of the moment. A sort of loooong moment that doesn’t seem to have a full stop. “What even is the new normal?”, you may well ask. Because what was normal in April was a whole …

Influencer marketing brand safety: four things you must plan for

By Alec Harden-Henry, Commercial Director, Influence Network. In an influencer marketing benchmark report for 2019 79% of respondents said that brand safety could either occasionally be a concern or that brand safety was always a concern when it came to their influencer marketing. That leaves 21% of respondents who don’t feel as though brand safety …

Why PR & Marketing professionals should join a charity board

By Ettie Bailey-King, Marketing Director, Getting on Board. If you’re a communications, marketing or PR professional, you’re surrounded by people with skills like yours. Your world is full of brilliant writers, creative thinkers and savvy strategists. As the old joke goes: two fish are swimming by when they meet an older fish who nods at …

Is it time to talk about something else?

By Alberto Lopez Valenzuela, Founder and CEO, alva. The big question on the lips of many corporate comms leaders after three months into Lockdown is simple: when (oh when) can we talk about something else? Companies have been reticent to talk about subjects other than COVID-19, but this is now starting to shift, albeit slowly. The global events that …

TikTok opens for business

By Mary Keane-Dawson, Group CEO of TAKUMI. 2020: the year of TikTok. The social media platform has experienced astronomical growth in the last six months, and earlier this year was crowned most downloaded app worldwide – with 315 million downloads to its name in Q1 alone. Since then, TikTok has gone from strength to strength. …

Carehome comms during Covid Crisis

By Gillian Drummond, Brand & Communications Manager at Balhousie Care Group. March 11th 2020 wasn’t exactly a slow news day. Coronavirus was already taking up plenty of headlines as the pandemic gripped the nation. And as one of the first care home providers in the UK to suspend all non-essential visits, we became one of …

Artificial intelligence in news is not the future, it’s here today

By Mike Robb, Managing Director, Bold White Space, To many in the communications industry, thinking about how technology is impacting the way we work is a difficult experience to go through. The realisation that the next industrial revolution will, in fact, impact the creative industries is not always easy to accept. But the reality is that …