Eight key influencer marketing trends in 2020

By Rohan Midha, Managing Director of creative influencer marketing agency PMYB. In 2019, for the first time ever, digital ad spend overtook traditional. And, with 59% of marketers planning on increasing their influencer marketing budget next year, it’s fair to say that in 2020 the power of influencer marketing will increase once again. Here’s my breakdown …

Reflections on reputation: 6 brands to watch in 2020

By Ollie Druttman, As a youngster growing up in London in the 90s, big brands were powerful, influential, and seemingly indestructible. All pocket money was promptly deposited at HMV, which was literally the cornerstone of the Ealing high street. Disney represented Saturday morning cartoons and the contents of the video shelf at home. The Royal …

Gender pay: BBC controversy highlights reputational risk

By Antonia Welch, It could one day end up as a PR case study: an organisation which prides itself on its progressive credentials and has been known to lecture its audiences on diversity and equality issues loses a discrimination case brought against it by one of its own employees. The damning unanimous verdict is that the …

It’s Twitter’s job to deal with its abuse problem, not its users

By Andrew Rowley and Shauna Madden, PR Account Managers at integrated creative agency, ilk, Over recent years Twitter has consistently come under fire for doing very little to handle the abuse on the platform. While anonymous abuse or ‘trolling’ is on the rise, only a tiny fraction of online abuse happens on Facebook or other …

PR representation – and why it matters

By Aimee Postle, CIPR Midlands Chair, The current State of the Profession survey is out in the market for research now (don’t forget to complete and have your say! – https://www.cipr.co.uk/stateofpr) but last year’s figures showed an upbeat and growing industry, albeit one facing a series of challenges around mental health, the gender pay gap …

Consumers aren’t idiots: Influencer marketing in 2020

By Jonathan Kirby, Managing Director, Instinct, The decorations are barely back in the boxes and gym membership cards are still being used instead of wasting away in wallets, and influencer marketing has already had a barrage of negative headlines, picking up where it left off in 2019. Influencer Marketing spent most of last year facing …

When I met Harold Burson

By Tony Bradley, chair of iprovision, Like many industry veterans I was sad to learn of the death of Harold Burson. The founder of Burson-Marsteller leaves an incomparable legacy within the industry he did so much to shape, leading many to consider him the greatest ever PR practitioner. I met Burson in 2007 when, as …

Thousands of PR pros will face mental health issues in 2020

By Stuart Baird, director, BakerBaird Communications, Statistically up to 14,250* members of the PR profession will suffer from a mental health issue over the coming year. That’s 1 in 4 of us. Yet the profession has for many years seen self-resilience as written into the job description, regardless of the pressures a person will be …

Business without borders: a new era in international PR

By Debbie Zaman, CEO and founder of With, Global President of the With Global Alliance, Almost 10 years ago I founded a European tech PR agency named after the passionate belief I held for the power of partnership – With. This week, we launched the With Global Alliance: a network of 5 founding member agencies …

Crowdsourced PR, social, and comms predictions for 2020

By Holly Pither, MD and founder of Tribe PR, 2019 was certainly year full of ground-breaking marketing campaigns and PR activations, big tech advances, what can only be described as influencer madness and some big industry shakeups too. Not to mention of course, all the noteworthy (and somewhat crazy) developments that took place in our …