PR: The Persuasion Game

By Ashley Carr, Founder and Managing Director of Neo PR. With most forms of marketing either in decline or at least going through a dramatic refocus, PR remains steadfast as the one-to-many communication method for businesses. Indeed, as a resurgence in the consumption of news – especially local news – and with an audience sat […]

Psychologists now the most sought-after experts by journalists

By Andy Barr, CEO of digital marketing agency 10yetis. Newsjacking is an integral skill for any digital PR agency, and more recently (in the last five years or so) has arguably drawn level with meticulously-planned campaigns in terms of its importance. Now, more so than ever, the news agenda is fickle and everchanging – as are […]

Finding a Cultural Oasis (before shifting to a hybrid way of working)

By Colin Cather, creative director, Bottle PR. There is probably no one-shot silver bullet to re-igniting agency culture after the last 18-months. Organisational experts and professors of workplace vibe-ology disagree as much as they agree. Go softly-softly or plunge in? So, in an either-or, definitely-maybe, situation like this, who could we ar Bottle PR turn to […]

Reputation data can be a lever for strategic organisational change

Steve Shepperson-Smith has had a career of over 20 years in PR both in agency and in-house. For the past decade he has worked in global corporate communications roles and is a Director of the Chartered Institute of Public Relations. Here he looks at the importance of reputation measurement in the work of PR professionals. […]

The Media, The Newswire, and The Fake Press Release

By Tricia Fox. It was only a matter of time after the explosion of that new phenomenon, fake news, that we were to get an uptick in the next best thing which is the fake press release. This week the media was buzzing with the news that cryptocurrency litecoin was going to be accepted as a payment […]

PR at the Cutting Edge

By James Knight. Britain’s has always been an innovative country, so many inventors dating-back to the Industrial Revolution, with many world-beating companies. But do they get all the PR they deserve?  For 38 years Tomorrow’s World was on the BBC and showcased new inventions. Today we don’t have a mainstream programme, there is a gem […]

In Turbulent Times, PR In Brazil Must Educate As Well As Inform

By Patricia Zylberman, Senior PR Consultant, Sherlock Communications. The recent Olympic and Paralympic Games in Tokyo proved a welcome distraction to the myriad pandemic and political problems prevalent here in Brazil. They also prompted me to wistfully reminisce about the last Games and how different everything seemed when Rio 2016 was in the spotlight. Back […]

B2b Influencer Marketing Summit 8th September

The first b2b Influencer marketing summit is being held online on the 8th September from 8.30am to 3.30pm and includes an impressive line up of speakers from the influencer and thought leadership community. The conference will hear from leading experts on how they have created brand partnerships that are not just one-offs but integrated thought […]

Engaging with the European Union after Brexit?

There are untapped benefits to be discovered so it is good to find out more – especially during uncertain times. By Angele Giuliano, MD, AcrossLimits. The EU will not come to you. It is up to you to reach out to them! If your clients or management are complaining about income or slow development (isn’t everyone?), […]