Finding clarity in uncertain times

By Joanna Arnold, CEO, Access Intelligence, The new reality of today’s media and political landscape is that change is constant and unrelenting. It almost feels nostalgic to remember the ‘good old days’ of government briefing policy on a Sunday for a Monday launch when policies are announced and abandoned within hours. Since the EU Referendum result …

When people matter: how communicators can influence organisational change for the better

On Thursday 26 September the North East branch of the Chartered Insitute of Public Relations (CIPR) held an organisational change management event at the Durham Business School. Claire Whitelaw reports.  Have you ever been involved in a workplace change management programme where you haven’t a clue what it’s really for? Experienced the anxiety about what it …

Bridging the PR skills Gap

By Amanda Fone, founder and CEO, f1 Recruitment, I have been recruiting in PR for over 30 years both in house and agency side and at junior level right up to the boardroom. In that time I have helped candidates forge their careers and have been a fierce advocate of inclusion, diversity and social mobility. …

Behind the scenes of #ad: the trust gap between influencers and brands

By Adam Williams, CEO of Takumi, The influencer marketing industry is under greater scrutiny than ever before. Question marks remain over authenticity, resulting in mounting criticism from consumers. Just a few months ago, fashion influencer Marissa Casey Fuchs ‘surprise’ marriage proposal was revealed to be a pre-planned series of brand partnerships. Yet a lack of trust between …

Ten points on tackling controversy

By Niki Wheeler, When you ‘get into bed’ with a client who has a tarnished reputation, faces potential issues or is making big changes, making the wrong call can have an impact on your own brand as a comms pro too. Though ‘gut reaction’ when an opportunity comes through (moral code, brief, past experience) might …

Highway to Discomfort Zone: Farrah Storr on creativity

By Niki Wheeler, If you’ve ever ‘done the PR’ for a media org, you’ll be working at a breakneck speed with comms, editorial and commercial teams to publicise scoops / salient features, special reports, supplement relaunches, partnerships, conferences, digital innovation or brand campaigns via non-competitive outlets, specialists and of course, social. You’ll also be getting …

Avoid these 5 mistakes to make better videos for your brand

By Emma Baker, Creating strong and engaging video in-house can seem daunting. So learn how to avoid and fix these common mistakes to take your smartphone video production skills to the next level. Mistake #1 Making a video with no clear message We know video is important so we set out to make one at …