The future of media relations: maintaining engagement in a post-pandemic world

By Ella Wallace-Browne, senior account executive at Touchdown PR. Before 2020, socialising at work over a coffee or pizza was commonplace and this was no different for the press. Meeting with a public relations specialist, company spokesperson or networking with another journalist over a drink was an enjoyable way to get work done. Many journalists […]

Champions of our times deserve all the best in PR

By James Knight. Through all the negative PR that we have seen during the pandemic, there have been some glorious winners, people we can respect who deserve every inch of print and media coverage. I pay tribute to our great NHS that has excelled beyond its means, from doctors, nurses and all staff, they have […]

Communications are vital at every stage of M&As

By Neil McLeod, director of strategic communications, the PHA Group. Study after study puts the failure rate for Mergers and Acquisitions at somewhere between 70 and 90 per cent. Of course, every case is different, but, while each failure comes down to a unique set of challenges, communication issues are usually somewhere in the mix. […]

The digital content sweet spot: How to please your audience and Google

By Carrie Webb, head of content at The Bigger Boat. For many brands, creating content that appeals to both search engines and people can be a challenge. In actual fact, it’s not about prioritising one over the other. The two go hand in hand – they’re almost one and the same. Points for credibility if […]

What’s the Net Zero plan?

By Claire Barraclough. Corporate commitments alone under the Race to Zero campaign now cover over 12% of the global economy and USD$ 9.81 trillion in revenue. There has been a threefold increase in the number of businesses that have set net-zero goals, rising from 500 at the end of 2019 to 1,541 currently. From a […]

Is there a way back for any of these people in the limelight?

By James Knight. I call it haughty, arrogant behaviour has it damaged their reputations? Anybody can apologise after the event but celebrities, MPs and scientists should think before they break the lockdown. There seems to be an exclusive club of lockdown breakers, you just need to be famous to join the Lockdown Club. I have […]

How to Boost your Domain Authority Through Link Building

By Colin Cather, Creative Director of digital PR agency Bottle. The purpose of PR (and digital PR) in the simplest version is to build brands. That brand-building has two dimensions – brand strength, and brand stature. Authority and Brand Stature ‘Strength’ is about differentiation, distinctiveness, and relevance: standing out, getting noticed by the right people. […]

How to build a consultancy during a crisis

By Advita Patel, I’m a relative newcomer to the world of freelance and consultancy. I launched my business CommsRebel with such enthusiasm in January 2020, and then a couple of months later, a global pandemic hit. I’ve always had an entrepreneurial spirit. I grew up in a house where both my parents ran their own business, […]

Will working from home damage brand culture?

By Lesley Gulliver, managing director of The Engine Room. Having spoken about the benefits of working from home for years – before always finding a reason why this simply wasn’t possible – personally, Covid-19 forced a behaviour change that was long overdue. And a quick scroll through social media feeds shows just how many people […]

Creating copy that connects with your personal brand

By Gemma Storey. There’s no shortage of expert advice out there. Blogs, podcasts, thought leaders – we’re constantly bombarded by people who want us to listen to them for a moment and consider what they have to say. But our attention spans are dwindling, and many of us have pandemic brain. (Anyone else still finding it […]