‘They said what?!’ Burger king’s IWD Shock Tactics Fail

By Andrew Rowley, PR and Marketing Account Manager at Brilliant. There’s no denying that shock tactics hold power. They get us talking. Encourage us to read on. Make campaigns memorable. And when it’s done right, whether it’s through some clever copy or a real-life stunt, the impact can be immeasurable and sometimes spark real change. […]

13 Quick tips for running a webinar

By Amanda Jackson, chair of the Lancashire subgroup of the Chartered Institute of Public Relations (CIPR) and part of the CIPR’s North West committee. Events are the lifeblood of the CIPR. They are where we meet, network, learn and explore new opportunities together. But in common with everyone else who had grown used to an […]

How Google’s phrase and BMM update will affect your PPC strategy

By Sean Healy, head of PPC at Jaywing. In February, Google announced some changes to the way they will match search queries to ads. For businesses that utilise Google Ads – formerly known as Google AdWords – to promote themselves to customers, this is likely to impact your PPC (pay-per-click) strategy. These changes specifically focus […]

Clubhouse: Overly hyped or the audio trendsetter for marketers?

By Yuval Ben-Itzhak, president at Socialbakers. Today Clubhouse boasts around 2 million weekly active users, with many people still waiting to receive an elusive invite. It is undoubtedly the app of the moment and the talk of the town. Appearances by Elon Musk and Mark Zuckerberg have propelled it into the limelight in the past […]

The future of media relations: maintaining engagement in a post-pandemic world

By Ella Wallace-Browne, senior account executive at Touchdown PR. Before 2020, socialising at work over a coffee or pizza was commonplace and this was no different for the press. Meeting with a public relations specialist, company spokesperson or networking with another journalist over a drink was an enjoyable way to get work done. Many journalists […]

Champions of our times deserve all the best in PR

By James Knight. Through all the negative PR that we have seen during the pandemic, there have been some glorious winners, people we can respect who deserve every inch of print and media coverage. I pay tribute to our great NHS that has excelled beyond its means, from doctors, nurses and all staff, they have […]

Communications are vital at every stage of M&As

By Neil McLeod, director of strategic communications, the PHA Group. Study after study puts the failure rate for Mergers and Acquisitions at somewhere between 70 and 90 per cent. Of course, every case is different, but, while each failure comes down to a unique set of challenges, communication issues are usually somewhere in the mix. […]

The digital content sweet spot: How to please your audience and Google

By Carrie Webb, head of content at The Bigger Boat. For many brands, creating content that appeals to both search engines and people can be a challenge. In actual fact, it’s not about prioritising one over the other. The two go hand in hand – they’re almost one and the same. Points for credibility if […]

What’s the Net Zero plan?

By Claire Barraclough. Corporate commitments alone under the Race to Zero campaign now cover over 12% of the global economy and USD$ 9.81 trillion in revenue. There has been a threefold increase in the number of businesses that have set net-zero goals, rising from 500 at the end of 2019 to 1,541 currently. From a […]

Is there a way back for any of these people in the limelight?

By James Knight. I call it haughty, arrogant behaviour has it damaged their reputations? Anybody can apologise after the event but celebrities, MPs and scientists should think before they break the lockdown. There seems to be an exclusive club of lockdown breakers, you just need to be famous to join the Lockdown Club. I have […]