How to Boost your Domain Authority Through Link Building

By Colin Cather, Creative Director of digital PR agency Bottle. The purpose of PR (and digital PR) in the simplest version is to build brands. That brand-building has two dimensions – brand strength, and brand stature. Authority and Brand Stature ‘Strength’ is about differentiation, distinctiveness, and relevance: standing out, getting noticed by the right people. […]

How to build a consultancy during a crisis

By Advita Patel, I’m a relative newcomer to the world of freelance and consultancy. I launched my business CommsRebel with such enthusiasm in January 2020, and then a couple of months later, a global pandemic hit. I’ve always had an entrepreneurial spirit. I grew up in a house where both my parents ran their own business, […]

Will working from home damage brand culture?

By Lesley Gulliver, managing director of The Engine Room. Having spoken about the benefits of working from home for years – before always finding a reason why this simply wasn’t possible – personally, Covid-19 forced a behaviour change that was long overdue. And a quick scroll through social media feeds shows just how many people […]

Creating copy that connects with your personal brand

By Gemma Storey. There’s no shortage of expert advice out there. Blogs, podcasts, thought leaders – we’re constantly bombarded by people who want us to listen to them for a moment and consider what they have to say. But our attention spans are dwindling, and many of us have pandemic brain. (Anyone else still finding it […]

Actors union approves influencer agreement

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has approved a new influencer agreement to cover influencer-generated branded content. The new SAG-AFTRA influencer agreement extends coverage beyond YouTubers to include audio and video published to other platforms such as Facebook, Instagram, Twitch and TikTok. Under the scheme, union members will now be […]

‘We are a structurally racist organisation, and we’re sorry.’ What next?

By Tim Toulmin, managing director of crisis communications specialist Alder.  “NCVO is a structurally racist organisation… the same is true for sexism, homophobia, transphobia, classism and disablism.” The National Council for Voluntary Organisations (NCVO) – the century-old, pre-eminent sector body in the world of charities – has had an eyebrow-raising few weeks since the surprise […]

How to plan PR campaigns in an uncertain and unpredictable world

By Anne Gregory, author of Planning and Managing Public Relations Campaigns.  ‘There’s no point in planning, things are just so fast-moving you have to just go with it these days.’ This is something I am hearing a lot right now. But it’s not true! The more uncertain things are, the more I need to have […]

How retailers adapted their marketing during the pandemic

By Mary Keane-Dawson, Group CEO of TAKUMI. The COVID-19 pandemic has upended the retail sector, forcing the closure of brick-and-mortar stores, and casting a shadow of doubt over the future of the in-store experience – with the collapse of Arcadia and Debenhams being cases in point. In the place of high street retailers, online giants such as ASOS […]

Digital vs. print – what’s the secret to more inclusive communications?

By Fergus Bailie, CEO of Bailie Group. Although some communications specialists might baulk at the mere suggestion that print is no longer ‘king’, the rise of digital over the past decade has placed just as much emphasis on ‘virtual’ communications as that of ink on paper. But how do we decide which is genuinely the right […]

How to use influencer marketing to support your business’s purpose and values

By Gordon Glenister, influencer marketing strategist & the Influence podcast host.  Never has there been a better time to promote a brand purpose though KOLs (key opinion leaders) or influencers. Why? Because having brand advocates convey your message in an authentic manner often resonates better with your target audience than the brand itself. Only a […]