The rise of the Chief Communications Officer

Brought to you by Signal AI. Written by Tom Jenkin. A survey of Fortune 500 companies found that a Chief Communications Officer (CCO) has an increasingly prominent role and rising expectation from leadership; in fact, 67% of respondents said that a strategic mindset was the most important leadership characteristic for successful CCOs. CEOs expect CCOs to act […]

Forget about the platform

By Christopher Bo Shields, Chief Creative Officer and Co-founder, Totem. Perhaps one of the most unexpected outcomes of the last year of unexpected outcomes is the fact that virtual event platforms have become a huge point of discussion. But I’m going to say this: forget about the platform. At least, to start with. That might be an unexpected […]

How to kickstart your PR career: 10 top tips for success

By Samantha Seewoosurrun FCIPR, Member of the CIPR International Committee and Founder of the CIPR Network in Mauritius. It was a great pleasure to be invited to deliver a Guest Lecture to students from Middlesex University in Mauritius this week to share my experience on how to build a career in PR. In this blog, […]

Sales-driven influencer marketing campaigns are going to be 2021’s ‘must have’

By Alec Harden-Henry, Commercial Director, Influence Network. If you sit down and analyse the differences between traditional marketing and influencer marketing you will quickly find a large gap. Sales-driven campaigns – campaigns that aim to sell a specific product or service over their lifespan, generating defined ROI – are almost entirely absent currently in the influencer […]

How agency heads will cope with Lockdown 3.0

By Natalie Luke, Founder and MD, Aduro Communications. Right now, the number one priority as a business leader is looking after one another and being kind to ourselves. That’s how I believe the agency will continue to thrive through Lockdown 3: The Relockening. The adrenalin is long gone, the monotony has kicked in and staff […]

Michael Bland Obituary

Michael Bland, a leading figure in corporate communications, has died, aged 76. Despite suffering from Parkinson’s disease for the last two decades, he lived an independent life until December 2020, when he was admitted to hospital after a fall. He died in hospital four weeks later from a Covid-19 infection. Michael’s son Ben has written […]

What can we do when everything’s a struggle?

By Gemma Storey. And so, we’ve reached Blue Monday – designated the most depressing day of the year. It’s cold. It’s dark. It’s not Christmas anymore; basically, things suck. Everything feels like a struggle. But, for many of us, most of the past year has been one giant Blue Monday. I’ve noticed that when my mood […]

Measuring influencer marketing ROI in 2021

By Mary Keane-Dawson, Group CEO of TAKUMI. The meaning of ROI can vary depending on a brand’s campaign objectives, whether it’s driving brand awareness or generating sales and everything in between. But regardless of a brand’s ultimate goal, ensuring that the campaign provides good value for money is always crucial no matter what the activation is. […]

Exclusivity clauses: What are they and issues to consider before signing one

By Sinead O’Brien. An exclusivity clause is a restriction within a contract which prevents a party from entering into an arrangement with a third party. An example would be somebody selling their home giving exclusive rights of sale to one estate agent preventing the instruction of other estate agents to sell the same property. Another […]

So, you want to be a trusted advisor?

By Andy M Turner. In the Godfather films, mafia boss Michael Corleone’s trusted, right-hand man, or consigliere, is Tom Hagen. Hagen dies when a rival locks him in the boot of his car and pushes it into a Florida swamp. Corleone later receives a dead baby alligator with Tom Hagen’s wallet in its mouth, a […]