IR35 – An Opportunity for Clarity

Are you worried that new tax laws are a serious risk to your business? Nigel Sarbutts, of client/freelancer matchmaking platform The PR Cavalry, argues that clarifying contractual terms with clients will go a long way to avoiding the stress of IR35. April sees the introduction of IR35 rule changes which affect the tax and employment position of …

Get your op-eds p-opping

Op-eds can boost a client’s profile, but they require careful structuring and plenty of hard work. A former HuffPost editor shares her advice. By Jody Thompson, Whether you’re writing under your own name or ghostwriting on behalf of a client, a well-timed op-ed can do wonders for any business. As well as showcasing the expertise …

Five things brands need to know about working with actors

By William Soulier, CEO and co-founder of Talent Village, From Robert Downey JR and Jennifer Aniston to Reese Witherspoon, we all have our favourite actors. Those who we simply love to watch on our screens at home and at the cinema. But our interest and passion for the acting community goes further than the films and shows …

A race to the top? How companies can build a sustainable reputation

By Claire Barraclough, Communications Advisor, World Benchmarking Alliance, The pressure on companies to deliver on the United Nation’s Sustainable Development Goals is rising. The World Benchmarking Alliance’s (WBA) release of the SDG2000 list is an opportunity for communications professionals keen to drive change. The list of the 2,000 companies having the most influence across seven key transformation areas, provides independently verified proof of …

PR campaign’s legacy highlights issue of depression

By Jenifer Stirton, iprovision Trustee, This month we once again had ‘Blue Monday’ the so-called day in January claimed to be the most depressing day of the year – which incidentally got its name from a PR campaign for Sky Travel. The thinking was that if you were gloomy you were more likely to book …

Keeping the lights on and emissions down: Comms and the energy sector

From behaviour change to crisis management to global advocacy, Nick Turton MCIPR delves into recent polling among senior communication professionals in energy and climate change. Energy is all about molecules and electrons, right? It’s the stuff of engineers and scientists, of big power stations and oil platforms? Well, that’s certainty partly true. But look a …

Is everyone entitled to PR representation?

By Lisa Jones, account director, Liquid PR, The #PowerAndInfluence Twitter chat is a chance for all people with an interest in PR to share opinions and learn from alternative viewpoints. It was fitting therefore, that Birmingham, rather than London, was chosen to host the UK’s first #PowerAndInfluence live debate. As a symbolic gesture, it was …

Eight key influencer marketing trends in 2020

By Rohan Midha, Managing Director of creative influencer marketing agency PMYB. In 2019, for the first time ever, digital ad spend overtook traditional. And, with 59% of marketers planning on increasing their influencer marketing budget next year, it’s fair to say that in 2020 the power of influencer marketing will increase once again. Here’s my breakdown …

Reflections on reputation: 6 brands to watch in 2020

By Ollie Druttman, As a youngster growing up in London in the 90s, big brands were powerful, influential, and seemingly indestructible. All pocket money was promptly deposited at HMV, which was literally the cornerstone of the Ealing high street. Disney represented Saturday morning cartoons and the contents of the video shelf at home. The Royal …

Gender pay: BBC controversy highlights reputational risk

By Antonia Welch, It could one day end up as a PR case study: an organisation which prides itself on its progressive credentials and has been known to lecture its audiences on diversity and equality issues loses a discrimination case brought against it by one of its own employees. The damning unanimous verdict is that the …