EU Elections: Reflecting the new reality

By Paula Keaveney, So now we know.  A good Euro election night for some, bad for others, disaster for the rest. I’ve been following the various campaigns and here are my thoughts, looking back and looking forward. Labour didn’t really know what the line was. The initial manifesto and leaflet had to rather dance round …

How Fox Became Foxy

The American news channel has rebranded political communication, says Reece Peck, author of an explosive new book. The ‘fighting for the little guy’ rhetoric of Fox News hosts has often been dismissed as a simple gimmick. But, after years of studying Fox’s programming, I’ve come to realise that this isn’t the case. Not only does …

Tunnel Vision: the story behind the Crossrail documentary

Crossrail and Transport for London made a documentary to promote their railway project. Should you get in on the action? By Gabrielle Lane and Alex Benady, A project on the scale of Crossrail doesn’t come along very often. London’s first new railway since 1979 will span more than 100km and 41 stations. It has so far cost £1bn …

Humanise Your Brand with Your Strongest Advocates

By Rob Coyne, GM, EMEA at Hootsuite, Employees can often be an organisation’s strongest advocates, and it’s time more brands started to use this to their advantage. By leveraging the power of human connection within an organisation, businesses can extend their reach, maximise their potential and increase employee satisfaction levels. Creating a working environment where …

What PR pros need to know about SEO

By Gabrielle Lane, The ‘changing digital landscape’ is the biggest challenge facing PR practitioners in 2019. In CIPR’s latest State of the Profession survey, it overtook ‘under-representation of PRs at board level’ as their top concern. This should come as no surprise. Copywriting and editing are now the most commonly performed tasks in PR, with social …

The Values Shield

By Matthew Knowles, The team at Hotwire in the UK kindly invited me to speak on a panel last week looking at crisis communications as they published their UK findings of the agency’s global report on the subject after surveying industry leaders in many of the countries that they cover.  It was a good event, with interesting questions from …

10 Ways PR Can Nail a Broadcast Pitch

By Deb Sharratt, Earlier this month CIPR North East held an event for PR practitioners focusing on the discipline of media relations, and pitching to broadcast media in particular. Media relations is what many people, who don’t have a full understanding of the profession and industry, associate with public relations. Public relations can be done very successfully …

Jacinda Ardern – charismatic purpose-driven leadership

By Iain Patton, Director, Ethical Team, Following the aftermath of the terrible atrocities in New Zealand a new political star has emerged whose influence and impact is reaching far beyond the borders of this traditionally quiet commonwealth country. While the 2019 Edelman Trust Barometer reports that trust in global institutions and authority figures has hit an …

Trillion Dollar Comms?

By Niki Wheeler, Director, Launch, I’ve had two decades of working alongside CEOs across sectors, but listening to Eric Schmidt, former Chairman of Google, talking about his work with the legendary coach, Bill Campbell at The London Business Forum this week and the mists cleared. Schmidt and a panel of Silicon Valley luminaries talked about the …