The Signs of Modern Slavery

By Lee Carnihan, Marketing Manager, Curveball Media, It sounds odd doesn’t it? Being asked to create an animation about how to spot a slave in the UK, a country where slavery was abolished in 1833. But sadly, slavery does still exist. The brief That’s why The Salvation Army asked us to create an animated explainer. …

Diversity in the workplace – actions speak louder than words

By Aliya Vigor-Robertson, Founder, JourneyHR, Last year was a landmark year for diversity and inclusion in the workplace. The introduction of gender pay gap reporting sought to level the playing field between men and women, while the MeToo movement empowered thousands of people across the world to share their experiences, sparking a much-needed call to action. …

How to protect brand and content promoted by Influencers

Influencers, bloggers, PR companies, communication agencies and brands create online content to create buzz and increase knowledge around a product or service. But how do you ensure regulatorily compliant content, protect content and make sure you own it? And even if getting attention is the aim, what can be done when the attention is negative …

How to construct an internal comms narrative

By Liam FitzPatrick, Don’t confuse messaging with spinning – being persuasive begins by understanding what your audience really believes already. At the heart of every communication plan is the essential message that needs sharing. Who hasn’t experienced the joy of debating the nuances of words with project teams, or attempting to draw together the diverging opinions …

Get over imposter syndrome and get chartered

By Mandy Pearse, A week ago I had a pit in my stomach and a huge bout of Imposter Syndrome as I looked at my file full of notes. Why on earth had I decided to put myself forward for the CIPR’s Chartered PR assessment? To rewind slightly I qualified as a Chartered Marketer 24 …

New Instagram feature brings maturity to influencer marketing

Instagram’s new functionality will allow brands to turn influencer posts into ads, and it’s something we’ve all been waiting for. By William Soulier, Instagram has launched a tool that will let brands make influencer posts appear as if they are ads with the intention that they will reach a bigger audience. Up until recently, brands who paid …