This Thanksgiving I Give Thanks to my Mentors

To celebrate her 20th anniversary as a PR professional and mark Thanksgiving, Louisa Bartoszek gives thanks to her mentors, colleagues and friends and shares 20 pieces of advice she has received over the last two decades of her global communications career. This month marks my 20th anniversary as a communications professional. Wow. How did this …

Five things every PR can learn from Prince Andrew’s interview

By Tsuey Shan Ho, Account Director, Byfield Consultancy, By now if you haven’t watched Prince Andrew’s Newsnight interview, or read the numerous articles out there sharing strong opinions about his performance, you have been living under a rock. After years of intense speculation about his relationship with convicted sex offender, Jeffrey Epstein, the Duke of York finally …

Ten reasons to choose an agency outside London

By Rachel Cass, senior account manager, Genesis PR, It’s easy to get distracted by the ‘London factor’ when choosing an agency but the truth is, there are top PR consultancies based outside London across the country. Thanks to technology, clients can connect wherever they are, and location is not an issue when selecting an agency. …

The value of earned PR vs paid and how to get an A* in earned media

By Amy Kimber, lead publisher, Bottle, Because we’re in the business of PR, we’ll PR until the cows comes home. And, we will tell meaningful, impactful stories until the coverage comes home. When it comes to marketing, we’re all aware of adverts. We gaze aimlessly at posters while waiting for the tube, skip through branded …

Going Dutch: Living the integrated dream in Amsterdam

Every agency website shouts about being integrated, but in reality, bolting on talent from the ‘Mad Men’ legacy advertising world to an existing PR agency creates nothing more than additional services you can sell to clients. By Steve Heywood, GM, Edelman Amsterdam,  We all know that the world of comms is changing and in five years …