Sonic Branding and hearing watermelons

Sonic branding is the latest trend in communications. What does your organisation sound like? By Gabrielle Lane, Humans have an innate understanding of whether sounds are ‘positive’ or ‘negative’. To help us survive, our senses have evolved to tell us about our environment based on our previous experiences. This means sensory input triggers memories and …

How Influence created its own theme tune (and why your brand should, too)

By Gabrielle Lane, You learn a lot about your colleagues – their holidays and heartbreaks – in a 2.5-hour sonic-branding masterclass. Armed with nine musical extracts, PHMG’s Dan Lafferty visited Influence HQ to help the editorial team create a theme tune for CIPR’s award-winning magazine brand. After a detailed explanation of the psychological and physiological …

Tobacco, climate change and spin

Cult novel Thank you for Smoking satirised the tobacco lobby. Here, author Christopher Buckley explains what his lead character would make of today’s world… My novel Thank You for Smoking was published a quarter of a century ago, which I suppose is a highfalutin way of saying 25 years ago, but then it is a …

Why you shouldn’t use storytelling in your communications

By Kat Dibbitts, Press & PR Manager at the Science and Industry Museum, Storytelling. It’s like the magic word in comms. If you can do storytelling, the wisdom goes, the press will run feature after feature on you, your social media followers will treble overnight, and your employees will be so smitten by your internal comms …

Ethics: The PR Practitioner Dealing with the ‘Awkward Client’

By Anthony Olabode Ayodele, The contemporary PR Practitioner is constantly faced with a variety of challenges. Unfortunately, these could be presented in the form of a difficult client. Things don’t always turn out as expected and the person on the other side of the table could well be your next major problem. Recently, during a presentation …

Why it’s time for PR to embrace augmented intelligence

By Katie King, Author and CEO of AI in Marketing, A family of technologies, under the umbrella term of Artificial Intelligence (AI), is taking the PR world by storm. These emerging technologies are creating a new exciting marketing paradigm, but in true PR fashion, there is a huge amount of hype and scaremongering surrounding AI. …

Super should trump superficial in PR

By Bruno Piscatelli, There was some disgruntlement in the private members’ clubs. Did the luncheon claret leave a nasty taste in the mouth? What could have led to such harrumphs of disgust? CIPR’s immediate past president, Sarah Hall, has suggested that PR has a posh problem. Read her piece here. Quite what they will make of …

Stop blaming PR for everything

By Lisa Townsend, Bad people are doing bad things again, so it must be time for someone to take aim at the PR industry. In The Times last week, Libby Purves used her column inches to call-out not just Facebook, the Catholic Church and Philip Green (as well as ‘a few NHS hospitals’) but also …

Value yourself – public relations is important

By Bridget Aherne, Over-servicing, pricing ourselves too low and working to unrealistic expectations is no good for either us PR professionals or businesses who need effective communications support. I’ve ranted about this previously and a number of new examples in recent weeks got me riled up again. So, here I go again to try and get …