Colin the Caterpillar litigation comms crawl

By Matt Baldwin. The battle between Colin and Cuthbert – both caterpillars and cakes – is crawling towards the courts, shuffled along by a cringeworthy litigation comms campaign driven, it seems, by Aldi’s social media team. The details of the case can easily be found online, but it is unlikely that either retailer will emerge […]

Don’t be a kneejerk – what to expect from Sue Keogh at the CIPR East Anglia’s Best Practice Conference: Bitesize

Sue, from award-winning digital marketing agency Sookio, will be speaking on ‘Social Media strategy; don’t be a kneejerk’ on Thursday 29 April 12:30-1:30pm. Here’s Sue on what you can expect from her session: “What’s a social media trend you’ve leapt on – and wished you hadn’t bothered? Or one where you feel like you were […]

The Art World is Full of Opportunities for Young PR Professionals

By James Knight. The BBC programme Fake or Fortune with Fiona Bruce and international art dealer Philip Mould has achieved so much of awareness of the Arts. As the two of them examine people’s paintings to ascertain if they are originals or fakes they give the Art world original PR. To keep-up interest in the […]

What We Can Learn from Organisations Who Flourished During COVID

By Natasha Bougourd. When the knock-on effects of the COVID-19 pandemic are discussed, much of the focus is on the impact on the economy and our physical and mental health. While many businesses have suffered, others have flourished – exercise equipment, homeware, DIY, and gardening retailers, amongst others. When it comes to business-to-business, technology providers, […]

Annenberg Communication Report: Polarization, Purpose, and PR

By Andras Sztaniszlav. The USC Annenberg Center for Public Relations published its Global Communication Report this year again. Since Fred Cook was appointed as its director, visibility has got a more prominent role (besides professional quality). This annual report always focuses on one major trend based on the outcomes of a preceding questionnaire. The research team […]

Covering a Pandemic: The Impact of COVID-19 on Journalists

By Lindsey Piercy, Senior Information Specialist, University of Kentucky. Fast-paced and deadline-driven — two phrases that are often used to describe the demanding world of news. The challenges facing TV journalists are unique. They’re exposed to traumatic events and experience a lack of resources due to budget restraints. On top of that, add the stressors that accompany […]

Are Business Leaders Taking Advantage of WFH at the expense of Creativity?

By Duncan Ward, Chief Executive Officer, Enreach UK. Since the beginning of the pandemic, the work commute has been reduced to a short stroll from one room to another. Working from home has become the new normal and employee survey responses have backed up that it’s unlikely many will ever return full time to the […]

Want to give perfect client service? Tough luck, you’re human 

By Paul Hutchings, founder fox&cat. Trust, leading to loyalty and commitment. This is what comms agencies want from their clients, and what clients also want from their agencies. It’s a kind of courtship where clients get the expert outsider’s perspective on their challenge and agencies get to deliver creative strategies and solutions to help overcome […]