PR at the Cutting Edge

By James Knight. Britain’s has always been an innovative country, so many inventors dating-back to the Industrial Revolution, with many world-beating companies. But do they get all the PR they deserve?  For 38 years Tomorrow’s World was on the BBC and showcased new inventions. Today we don’t have a mainstream programme, there is a gem […]

In Turbulent Times, PR In Brazil Must Educate As Well As Inform

By Patricia Zylberman, Senior PR Consultant, Sherlock Communications. The recent Olympic and Paralympic Games in Tokyo proved a welcome distraction to the myriad pandemic and political problems prevalent here in Brazil. They also prompted me to wistfully reminisce about the last Games and how different everything seemed when Rio 2016 was in the spotlight. Back […]

B2b Influencer Marketing Summit 8th September

The first b2b Influencer marketing summit is being held online on the 8th September from 8.30am to 3.30pm and includes an impressive line up of speakers from the influencer and thought leadership community. The conference will hear from leading experts on how they have created brand partnerships that are not just one-offs but integrated thought […]

Engaging with the European Union after Brexit?

There are untapped benefits to be discovered so it is good to find out more – especially during uncertain times. By Angele Giuliano, MD, AcrossLimits. The EU will not come to you. It is up to you to reach out to them! If your clients or management are complaining about income or slow development (isn’t everyone?), […]

Pandemic intensifies Parliament’s reliance on social media

By Mario Creatura, head of digital, DGA Interel UK. The pandemic has irrevocably changed the way we go about our daily lives. From reticent employers forced to embrace flexible working and remote appointments at doctors surgeries, to Zoom school lessons and augmented reality games with the family, technology has proven to be pivotal in allowing […]

How to improve accessibility in communications

By Lucy Beldon, head of planning and performance at CDS. Communication underpins everything we do as a society. Therefore, isn’t it right that everyone has a fair chance of understanding the messages which are presented to them? Whether it’s public sector directives or consumer interactions, accessibility and inclusion should form a core component of any […]

From Swipe-ups to Stickers: Instagram’s newest update

With Instagram announcing that it is ditching the ‘swipe-up’ link in Instagram stories in favour of clickable stickers, here’s what the change means for brands. By Shauna Madden, Head of Social & Paid Media at Ilk. Since August 30th, Instagram has been rolling out the retirement of the tried-and-tested swipe-up link and replacing it with […]

How can we limit our exposure to social media negativity?

By Gemma Storey. Did you know that doomscrolling was in the dictionary now? It makes sense. In the early part of the pandemic, even the most sensible people I know were doing things like leaving the Guardian Live page of COVID doom open and frantically checking on it the second the browser tab reads [1] or […]

Think thought leadership is just for big businesses… think again

By Fiona Broomfield, Director at Allott and Associates. In all industries right now, businesses are really feeling the pressure to stand out from the crowd. What’s also apparent is that start-ups and SMEs can feel their B2B marketing efforts are being dwarfed by their bigger peers or competitors. Thought leadership is one area of B2B […]

Banking on Bad PR

By James Knight. Repearted branch closures make me wonder if many in banking circles would like to do away with their high street presence and not deal with customers at all. There are major implications for the sector’s image if they continue down this road.  This has been a talking point in my neighbourhood with […]