Is fast food the next sports sponsorship category to be banned?

By Ben Peppi, Head of Sports Services, JMW Solicitors. ‘Beber água!’ Tuesday night saw Cristiano Ronaldo do his talking both on and off the pitch in a week which has raised two very pertinent topics within the sports sponsorship landscape. The power of sports stars as influencers and what this may mean for the future of […]

Town Centres Need More Positive PR

By James Knight. Has poor PR in town centre contributed to the so-called demise of the High Street? The rot was setting in long before Covid, in many instances, a number of retailers sat back on their counters believing they were King Canute, that the water would never rise over them. Well, the tide has […]

Instagram Affiliate: finally putting the creator first?

By Ed East. Streaming virtually from Facebook and Instagram’s first-ever Creator Week, Mark Zuckerberg proudly announced last week that the platforms will be rolling out new monetisation functionalities to further allow creators to earn commission from purchases driven by their influence. In an unprecedented move for the social media giant, one of these features is […]

PR in schools would benefit education

By James Knight. Public Relations is a professional art, if applied correctly. We probably all have our views what correct, it’s up to you. To help the profession and young people, my suggestion is that PR is taught in schools, certainly in the later years of schooling at least, as it is a career with […]

Who needs a mentor anyway?

By Michele Canning Chart.PR FCIPR. It’s a perfectly valid question and the answer has to be: anyone who wants one and is willing to commit to their own professional development. The word ‘mentor’ means someone who teaches, gives help or advice. From the ancient Greek language, the name is derived from a character in Homer’s epic, Odyssey, named Mentor – […]

Summer of sport: How Creators can influence the modern football audience

By Aimee Howells, Business Director at TAKUMI. Football is one of the nation’s most treasured sports – it’s fair to say that Euros 2020 has been a long time coming. The 2018 World Cup feels like a distant memory when the pubs and streets were filled with fans uniting over their love for the game […]

Mentoring can inspire you take the next step  

By Dirk Vennix. Why does a sector leader who is busy delivering change have time to be a mentor? I have because I am passionate and driven about self-improvement. If you’re unsure how mentoring might work my personal experiences may help you on your way.   When I was head of PR for a local council and edited its weekly newspaper, I asked the team’s PA to write an article on her own and it […]

Mentoring: What’s in it for the mentor? 

By Katie Marlow. Back in 1999 I graduated from Bournemouth University. With my hard-earned PR degree I headed off to get a job. I was so pleased with myself. My head of sixth form had written me off, quite brutally telling my Mum I’d amount to nothing. Those words burned. I’d really not enjoyed my school days. But I was always determined and loved learning, […]

Mentoring and me 

By Emma Leech. It’s odd talking about mentoring (which is all about supporting and helping others) and using ‘me’ in the subject line but mentoring is genuinely one of the most valuable things I do, both in the workplace and through CIPR’s amazing Progress Mentoring Scheme.  I’ve never had a formal mentor – it wasn’t really […]