AI and the future of journalism

By Catriona Gilmour, We seem to be reading a new story every week about the automation of jobs and industries all over the world. No industry seems to be totally future-proof – but how about journalism? Business Wire UK invited PA editor-in-chief Pete Clifton, technology journalist Holly Brockwell and AP’s Paul Shanley to discuss how …

How Generation Z will change the PR sector

By Natalie Bishop, Generation Z, the oldest of whom are 23, is preparing to take the workforce by storm. A generation borne of digital innovation and social progression, these individuals embody a number of characteristics that are sure to spark change in the PR sector. So, as applications to universities fall and an entrepreneurial culture grows …

The evolving PR agency

By Holly Daulby, PR isn’t what it used to be and it has naturally evolved to be all encompassing which is why agencies need to pride themselves on being able to support brands with fully integrated campaigns that cross all platforms and are planned to have maximum impact at the right time. Got a new …

Is the Copyright Cat out of the Bag?

By Jacqueline Purcell Chart.PR, This article is not written as a history lesson about where the word ‘copyright’ or the symbol © came from, and which person or team created the word or symbol. Rather I’d like to explain what I discovered about how and why ‘copyright’ might have become so misunderstood in much of the world. …

‘In the arena of emerging tech, PR needs to step up’

Get ahead of the game for 2019 By Kerry Sheehan, 2019 is set to be a big year for #AIinPR — with the growth in artificial intelligence assistants, chat bots and voice search — alongside virtual reality, augmented reality and mixed reality. As PR and communications professionals, we are increasingly expected to embrace new technologies which we then deploy …

Ethics and AI: The Dilemma Facing the PR Practitioner

By Anthony Olabode Ayodele, Like other disciplines advanced via the digital age Artificial Intelligence is gradually becoming deeply embedded in Public Relations. As the discourse regarding the prevalence of AI grows there is an increasing need to define sound ethical practices regarding it. What we consider worthwhile of establishing an Artificial Intelligence API for (simply …

Comms and the NHS’s digital transformation

Ahead of his appearance at the CIPR’s National Conference, Director for Digital Development for NHS England, Dr Sam Shah, discusses how new communications technology is helping the NHS improve patient care. The NHS is using information and technology to empower and transform people’s lives, and as a result, the way we communicate with people is changing. …

Apple CEO Tim Cook shows courage tackling big data ethics

By Nicola Rossi, Speaking at the 40th International Conference of Data Protection and Privacy Commissioners in Brussels last week, Apple’s CEO Tim Cook took the lead on the other tech giants. He came across as someone who genuinely wants to find solutions to the thorny issues around privacy and data protection that are inseparable from their …

How PR can help close the Gender Say Gap

By Claire Mason, CEO Man Bites Dog, Gender equality is having a moment. From gender pay gap reporting to the first anniversary of the #MeToo movement, shining a light on inequality is changing the standards society will tolerate. But these critical milestones are just symptoms of a much bigger issue: the ‘Gender Say Gap’ – …