How to excel at account management

By Maud Davis, The CIPR’s State of the Profession Report 2018 identified management and business acumen as the two competency gaps in the public relations industry, so it’s no surprise that the job boards are full of vacancies for good account managers. So, what should those who are stepping up or into this role aspire …

From Dissertation to Director: Are Millennials Manageable?

By Gemma Spinks, Millennials make up a huge chunk of our current workforce, not to mention the amount of successful startups that have been founded and are thriving by savvy Millennials. So, how can businesses engage and retain the workforce that is key to the success of their business? Business owners must look to embrace …

Are your employees masters of seduction?

By Claire Walker, Group CEO, Firefly Communications, So, now we’re in the last week of January how are your New Year resolutions doing? Still on track or consigned to history? Mine rarely change year-on-year, but not so long ago I did have a particularly scary one – start dating. And I was in my 50s …

Keep it real – marketing universities post-Brexit

In a competitive and uncertain market, universities must satisfy international students’ search for authenticity. By Emma Leech, Few vice-chancellors will be welcoming 2019 with open arms. Headlines in early January warned that a no-deal Brexit was the “biggest-ever threat” to universities, citing the potential impact on research and the downturn in applications from the European Union. There are …

Why comms pros should act up

By Niki Wheeler, Director, Launch, Sitting in the audience at the final of the ‘Creative Shootout’ at BAFTA truly reinforces the links between presenting creative and treading the boards. Swanning past the eponymous masks before sitting in seats dedicated to some of the world’s most illustrious luvvies sets the tone.  Then the lights go low, the …

Choosing the right conference

By Daniel Gerrella, At this time of year, people start planning which conferences they are going to attend. There are many things to consider, including value for money, learning opportunities, and the ability to network. Conferences tend to fit into two categories: Large, general events focused on an industry, broad issue or profession (sometimes over more …

Diversification and the lost generation of PR

By Amy Airey, There was an era when media relations was at the heart of PR. It defined PR. PR could quite easily have stood for press relations. But there’s been a seismic, and industry-changing, shift, and it’s really quite exciting. Don’t get me wrong, media relations is crucial and, nine times out of ten, …