7 Ways PR Can Engage with Metro Mayors

By Deb Sharratt, By the end of this week we will know who the first mayor of the North of Tyne Combined Authority will be. We already know it will be a white male, but, regardless of their gender, age, race, background or political persuasion, how can we as PR people work with and influence Metro …

Bringing brand values to the centre of the conversation

Sexual harassment, data security, gender equality and diversity – these are all issues which are influencing brand image and purchasing decisions the world over. Hotwire talked to marketers, business decision makers and consumers globally to understand how high-stakes events are shaping buyer-perceptions, both business and consumer. Matt Cross, Hotwire’s Head of B2B, EMEA, discusses the …

Biden’s narrative fails the Marks and Spencer test

By Steve Howell It doesn’t matter whether you are chocolate pudding or a would-be president, the product has to meet expectations. The Marks and Spencer ‘food porn’ adverts were hugely successful only because most people actually agreed that #ThisIsNotJust any food. Politicians similarly must both choose the right narrative and live up to it. Joe Biden’s …

Cannabis Campaigning: The boy who changed the law

Billy Caldwell may have changed public opinion about cannabis forever. This is the inside story from his campaign team. By Paul North, On a late summer afternoon in June 2018, a cab was racing across London to Chelsea and Westminster Hospital carrying a team of campaigners who hoped to change the law to help a …

Under the hood of your website

By Justin Jackson, Digital is an essential skill for today’s PR practitioner: this year’s State of the Profession showed that around a third of recruiters valued technological expertise. Understanding what happens ‘under the hood’ of your website is essential. You have a better grasp of what (isn’t) possible and what (isn’t) a good idea. You …

#PR60Over60 – Addressing an under-appreciated vector of diversity

By Darryl Sparey, Director, Hotwire, Chances are, if you’re reading this, you still have an opportunity to be nominated for the PRCA’s next Young Professional of the Year award. The PRCA’s latest PR and Communications Census states that PR is: ‘an overwhelmingly young industry: the average industry practitioner is 29 years old’. Data from the IPA’s 2017 Census shows that …

How positive procrastination can skyrocket your productivity

By Brian Johnson, Technology has empowered us to get a lot more done, especially over the last decade or so. Businesses are seamlessly integrated with lightning-fast internet, on-the-go apps and Cloud-based software. As a result, it feels like we can do anything. But feeling like you can do anything means you often feel you have …

The key to tailoring your PR social media strategy

By Simon Kingsnorth, Social media has changed the face of PR forever. A world that has always focused on deep relationships, consumer insight and effective writing has now changed, as social media continues to affect every part of that formula. But how do you take advantage of these changes and who owns this world in the …

Lessons from Tiger Woods on Repairing Ones Image via Refocusing

By Anthony Olabode Ayodele, It was during the 2003 President Cup at Fancourt, George, South Africa. The US team and their International counterparts had tied 17-17 and the game entered play-offs. Tiger Woods, was selected to represent the US while Ernie Els, was the Internationals choice. After two holes halved in the Play-offs both approached the …