Thank Goodness we have Maggie’s, they deserve all the PR they can get

By James Knight. Like many of CIPR members I believe in helping charities, giving something back, we all have our reasons why. A charity I believe in is Maggie’s Charity for Cancer and I have written articles for their relatively new outstanding development at Barts in the City of London before. How have they coped […]

Closing the customer experience gap: Why Empathy is key

By Mark Zablan, CEO, Emplifi. The pandemic acted as a crash course in customer experience. Organisations have been forced to rethink every customer touchpoint and rebuild their customer journeys at record speed. According to a McKinsey survey, digital transformation initiatives were accelerated by three to four years, as companies were forced to activate new ways […]

Make your CIPR Membership work for you

By Naomi MG Smith. Like many of you reading this blog, I am proud to be a member of the Chartered Institute of Public Relations (CIPR). I’ve been working full time in PR since 2018 and a member of the CIPR since late 2019. Having reflected on my journey, I want to share my experience […]

How diversity improves creativity

By Natalie Wright, for Alive with Ideas. We all know that diversity in the workplace is a great thing, but did you know that it is also proven to be better for creativity? Before we dive into the science, let’s clarify what we mean by diversity. Diversity includes demographics such as age, sex and race and in […]

Vaxxers story deserves great publicity

By James Knight. I have always bought books, I can relax, my mind is put at ease, also excellent learning processes. One book that has received excellent PR is Vaxxers by Professor Sarah Gilbert and Dr Catherine Green of Oxford and Astra Zeneca vaccine fame. Professor Sarah Gilbert got a standing ovation when she visited […]

Writing is a process, not a task

By Gemma Storey. I’ve come to realise that writing – whether it be a book, an article or a short blog post – is a process beyond getting that first draft on the page. I used to think of it more like a task – I’d think of the time it took to write the first […]

Mental wellbeing at work

By Ruth Jackson. Did you know that 73% of agency workers rate the stressfulness of their jobs at 7+ out of 10, and that 25% of us have had time off due to stress, anxiety or depression? (CIPR State of the Profession survey 2019/20). In response to the growing importance of mental wellbeing at work, […]

From CO to CEO: North East Strategic Communications Forum

By Huw Lewis Chart.PR, Customer Services Director, Nexus. The skills and qualities we learn in the PR industry equip communications professionals for a career in the board room. Rather than feeling out of place or second-best at the executive table, we should recognise how our experience and insight adds value far beyond our own fields, […]

Social Media’s Key Role in Vaccine Uptake

By Hayley Coleby. As the coronavirus crisis continued and the UK Government’s historic vaccination programme took shape, concerns were raised around the vaccine uptake among younger generations. With the significant influence of social media over millennials, platforms such as, Snapchat, Reddit, TikTok and YouTube showed a united front by building confidence in the vaccine, tackling […]

Buying out your business partner

By Hector Freyne, trainee solicitor, Goodman Derrick LLP. The pandemic has afforded most of us time to stop and ask ourselves what we really want from our career going forward. Is now the time to shake things up and go in a different direction? Has the agency you set up run its course, is it […]