CIPR Fellows Q&A: Alastair Ross

Earlier today the CIPR announced the names of six members who’ve been awarded Fellowships, the Institute most prestigious grade of membership. CIPR Fellowship is awarded by the Fellowship Nominations Committee (FNC) for outstanding contribution to the CIPR and the public relations industry. This Q&A series aims to shine the spotlight on the newly appointed CIPR …

Why is social media training so vital for every PR professional?

Let’s look at the evidence. Survey after survey over the last 6 months points to a profession that is seeing an ever greater share of its roles and responsibilities devoted to social and digital media management. The CIPR’s recent State of the Profession report pointed to a continuing rise of converging responsibility for this area (60pc in …

4 secrets of writing for online audiences

CIPR Conversation exclusive from Colin Kelly. Colin is a trainer on the CIPR’s Writing for Online Audiences and the best-selling Writing Better Press Releases and Selling-in your Stories workshops. Writing something that’s going to appear online requires a different approach and some different skills compared to something you’d write for a traditional print audience. For starters, online content …

My experience of the gender gap in PR

In the week following International Women’s Day (Saturday 8 March 2014) we will be publishing exclusive CIPR Conversation contributions on the experiences and views from women relating to equal pay and gender balance in public relations. For further information on the CIPR’s commitment to tackling this issue, view our online news release and contribute your opinions by …

The Gender Gap in PR: what research tells us

In the week following International Women’s Day (Saturday 8 March 2014) we will be publishing exclusive CIPR Conversation contributions on the experiences and views from women relating to equal pay and gender balance in public relations. For further information on the CIPR’s commitment to tackling this issue, view our online news release and contribute your opinions …