Badgers: why I became a mentor

By Pamela Mounter. The conversation went like this: ‘Now we have to find a home for the badgers. ‘Badgers? I thought it was great crested newts.’ ‘Oh that’s sorted. We’ve located a potential new home for them, got the landowner’s permission to turn it into a nature reserve, got the environment people and the local […]

A modern digital strategy for a historic global brand

Barney Brown, Head of Digital Communications for the University of Cambridge, will be speaking at the CIPR East Anglia’s Best PRactice Conference: Bitesize on Thursday 20 May. Here’s a taste of what you can expect. Barney will tell us the story of creating a modern digital strategy for the University of Cambridge. When asked what […]

Leaders leading leaders: objectivity and respecting the micro-leader

By Paul Hutchings, founder of fox&cat. Passionate leaders go far. But clip their wings, fail to recognise their skills or respect their passions, and you’re set for uproar. Especially with Gen Z now established in the workforce. In this article we’ll look at: Where leadership in comms is today How it’s evolving What you as a […]

Speed-dating for PRs and journos. What could possibly go wrong?

By Lee Simpson, account director at Fourth Day PR. I’ve never been comfortable with the ancient grudge that exists between PRs and journos. As much as I enjoy reading relentless PR bashing on Twitter (and even recently on the opening page of Sathnam Sanghera’s Empireland, bemoaning the 90,000 unread emails in his inbox from PRs) […]

Why we’re bucking the trend and investing in innovation

By Mark Gair, Managing Director, CDS. There’s no getting away from the fact that the past year has forced decision-makers to embrace the opportunity to tackle things in a way they might never have done previously. While we all had to dig deep in the ‘resilience reserves’, there were many who innovated on a scale […]

Being an agency’s first intern

By Toluwani Omotoye. It is well known that the job market for current and soon-to-be graduates is incredibly tough, this has been made no easier by the current pandemic. I am a final-year student at the University of Birmingham, studying International Relations. When I entered final year, my first thought was “How am I going […]

Emerging tech and its impact on businesses and PR teams

By Gemma Storey. I thought it would be interesting to look back at Deloitte’s 2021 tech trends report and see how some of the nine trends it identified could affect businesses and how these changes will impact the PR work we do. Trend 1: Organisations will be using tech to transform their business strategy Deloitte predicted that more […]

Oh no… not more training?

By Paul Hutchings, founder of fox&cat. ‘Oh no… not more training?’ A reaction you feel when you ‘just want to get on with the job’? Sometimes training in a specific niche can help you learn to do a particular task or job extremely well. But what if you work in a fast-evolving environment like comms […]

We Need Positive PR to Support Flying Again

By James Knight. No wonder people want to get away, what with this depressing weather and more than 15 months of Covid. I am used to getting vaccines to travel from Mexico to Africa, it was second nature. We are going to be forced into vaccine travel whether we want it or not and many […]