Comms in the EU referendum campaign so far

Mid April saw the official start of the campaign to either persuade us to Remain or to Leave when we vote in the European Referendum in June.  The Electoral Commission has designated two organisations as official campaigners.  On the In side is Britain Stronger in Europe.  On the Out side is Vote Leave. Yesterday (19th …

Public relations vs journalism: who holds the power?

A grey boardroom in the HQ of City AM, London’s first free daily business and finance newspaper. Windows overlook a building site on one side (a crane can be glimpsed to the left) and some office blocks on the other. To the left is a dark wooden table, empty apart from a coffee cup belonging …

1998 seen from 1988

To mark the passing of Dr. Reginald Watts Hon FCIPR, former President of the Institute, the CIPR have for the first time digitally republished Reginald’s contribution to the 40th Anniversary edition of the The Journal of The Institute of Public Relations (Volume 6, Number 4), first published in Summer 1988. The piece discusses the PC revolution, multi-channel …

Public affairs, PR and building a Northern powerhouse

The Chancellor’s recent Budget caused ructions in his Party and controversy across the political spectrum. While the welfare commitments contained in it were the flash-point for Conservative MPs, it’s fair to say that other aspects of the package have proved unpopular. Even flagship elements of the Budget, transport investment in the North, have been met …

Paid vs editorial coverage – where is the line?

Following recent allegations that a contributor to Forbes.com asked a PR for £300 to write and place a story on the website, on top of their regular fee, Gavin B Harris, a freelance PR Manager and copywriter, blogs for Influence about the dangers of blurring the line between paid for and earned media. It’s never right to pay …

Be afraid… Robotic journalism

If you thought influencing journalists was hard, try selling in to robots. Every day, news organisations publish thousands of machine-generated articles. Does this robotic journalism sound the death knell for traditional public relations or does it actually open up a whole new raft of business opportunities? The world’s insatiable appetite for up-to-the-minute content is driving …

Engage at all costs: Driving PR & digital forward for Welsh Rugby

In a new series of posts aiming to shine a light on the day-to-day of PR professionals across a range of sectors and interests, Influence exclusively hears from Luke Broadley, National Team Communications Manager at the Welsh Rugby Union Group / Grwp Undeb Rygbi Cymru, ahead of Saturday’s big RBS 6 Nations match-up between England and Wales. Weeks such as these highlight …

Is online writing really that different?

Article by Lorraine Forrest-Turner originally published in Influence magazine, January 2016. This article is worth 5 CIPR CPD points. If the number of books, blog posts, advice articles and training courses is anything to go by, an awful lot of people have an awful lot to say about writing for online audiences. But is all …