Influencers & reactive marketing: how to move quickly without endangering your brand

By Alec Harden-Henry, Commercial Director, Influence Network. Social media done well is often social media done quickly. We don’t necessarily mean social media as a marketing channel here, rather social media as a consumer pastime or independent pursuit. Think about the best accounts or pages you follow and in amongst them you’ll probably find those that […]

How to Identify Your Award-Worthy Work

By Nikki Hughes, Marketing Director for Edelman EMEA and ‘Champion for The Work’. Hands up who wants to submit their work for awards? There’s no shortage of great PR, creative and integrated campaigns, and naturally everyone wants to see their work get the recognition it deserves. However, showcasing your work in a way that’s engaging, […]

Harnessing the power of Facebook communities

What to expect from Kirsty O’Callaghan, Head of Strengthening Communities at Essex County Council, at the CIPR East Anglia’s Best PRactice Conference: Bitesize on Thursday 6 May. Kirsty will be sharing how they have been using Facebook Communities to connect with local residents during the COVID-19 pandemic. Here are three things you can expect from the […]

Good Communications can be an Illusion, as the Super League Shows

By James Knight. Good communications is a leading business trait, this week we have seen leading billionaires manage, with a magical sleight of hand, to rip-up decency in sport and business. In PR terms the European Super League ranks with the Titanic: too good to sink, it has sunk. We have seen rival fans get […]

Is the Metaverse the next big thing in marketing? 

By Rory Kenny, CEO, Loudly. What is a Metaverse? It’s a relatively new term but one that is gaining momentum and one that the marketing world should start paying attention to. Meaning ‘beyond universe’ the possibilities of the Metaverse are truly limitless. Essentially the Metaverse is a virtually shared space where you can work, play […]

How brands can harness social movements (without just jumping on the bandwagon)

By Chip Walker, Head of Strategy at StrawberryFrog and co-author of Activate Brand Purpose. Connecting with people emotionally is the holy grail in marketing, and it’s one of the challenges I find clients complain most about. The million-dollar question is – how do you find that emotional connection? I’ve seen marketers sometimes go to absurd […]

Colin the Caterpillar litigation comms crawl

By Matt Baldwin. The battle between Colin and Cuthbert – both caterpillars and cakes – is crawling towards the courts, shuffled along by a cringeworthy litigation comms campaign driven, it seems, by Aldi’s social media team. The details of the case can easily be found online, but it is unlikely that either retailer will emerge […]

Don’t be a kneejerk – what to expect from Sue Keogh at the CIPR East Anglia’s Best Practice Conference: Bitesize

Sue, from award-winning digital marketing agency Sookio, will be speaking on ‘Social Media strategy; don’t be a kneejerk’ on Thursday 29 April 12:30-1:30pm. Here’s Sue on what you can expect from her session: “What’s a social media trend you’ve leapt on – and wished you hadn’t bothered? Or one where you feel like you were […]