What is B-roll and why should you be interested?

There was a time when B-roll was considered a bit of an extravagance – video footage that was produced as part of a PR campaign just because there was budget there to do it. But those were also the days when television newsrooms were awash with crews and lack of resources was never an issue. …

3/4 of charities think that the media is ‘out to get them’

Seventy five percent of charities believe that the media is out to get them.  That is a key finding in a new report by specialist communications agency MPAD. The study, entitled Resilience, Risk and Reputation, sought feedback from charities and third sector organisations operating both locally, as well as nationally and internationally and comes after …

Helping leaders find their voice online

By Tim Lloyd.  If I see another one of those diary-style tweets from CEO or director, I might scream. You know the ones? ‘Looking forward to meeting X today about Y’, when X and Y are unknown to most of the world. We’re responsible for this. In the race to help our clients do better …

Why CPD is an investment in your future

Chloe Staniforth, Account Executive at Cream Consultancy, blogs on why she keeps up with her CPD points. Not going to University wasn’t as hard a decision as you might think. For me, the prospect of being £21,000+ in debt by the time I was starting a career, was the scarier route to take. Instead, I …

Managing reputation: whose responsibility is it?

Five tips for gaining corporate trust when under attack  Let’s start with the self-evident: the role of us PR professionals in shaping and protecting corporate reputation is a vital one.  However, it is not (or at least should not be) our job to be seen by our publics as representing our organisation. We are simply …

New Accessible Information Standard

  From 31 July, 2016 NHS and social care providers in England will have a mandatory duty to meet the information and communication needs of patients and service users. NHS England has introduced an ‘Accessible Information Standard’, which applies to all NHS and publicly funded adult social care services. Organisations must meet the information and …

Comms in the EU referendum campaign so far

Mid April saw the official start of the campaign to either persuade us to Remain or to Leave when we vote in the European Referendum in June.  The Electoral Commission has designated two organisations as official campaigners.  On the In side is Britain Stronger in Europe.  On the Out side is Vote Leave. Yesterday (19th …

Public relations vs journalism: who holds the power?

A grey boardroom in the HQ of City AM, London’s first free daily business and finance newspaper. Windows overlook a building site on one side (a crane can be glimpsed to the left) and some office blocks on the other. To the left is a dark wooden table, empty apart from a coffee cup belonging …

1998 seen from 1988

To mark the passing of Dr. Reginald Watts Hon FCIPR, former President of the Institute, the CIPR have for the first time digitally republished Reginald’s contribution to the 40th Anniversary edition of the The Journal of The Institute of Public Relations (Volume 6, Number 4), first published in Summer 1988. The piece discusses the PC revolution, multi-channel …

Public affairs, PR and building a Northern powerhouse

The Chancellor’s recent Budget caused ructions in his Party and controversy across the political spectrum. While the welfare commitments contained in it were the flash-point for Conservative MPs, it’s fair to say that other aspects of the package have proved unpopular. Even flagship elements of the Budget, transport investment in the North, have been met …