Paid vs editorial coverage – where is the line?

Following recent allegations that a contributor to Forbes.com asked a PR for £300 to write and place a story on the website, on top of their regular fee, Gavin B Harris, a freelance PR Manager and copywriter, blogs for Influence about the dangers of blurring the line between paid for and earned media. It’s never right to pay …

Be afraid… Robotic journalism

If you thought influencing journalists was hard, try selling in to robots. Every day, news organisations publish thousands of machine-generated articles. Does this robotic journalism sound the death knell for traditional public relations or does it actually open up a whole new raft of business opportunities? The world’s insatiable appetite for up-to-the-minute content is driving …

Engage at all costs: Driving PR & digital forward for Welsh Rugby

In a new series of posts aiming to shine a light on the day-to-day of PR professionals across a range of sectors and interests, Influence exclusively hears from Luke Broadley, National Team Communications Manager at the Welsh Rugby Union Group / Grwp Undeb Rygbi Cymru, ahead of Saturday’s big RBS 6 Nations match-up between England and Wales. Weeks such as these highlight …

Is online writing really that different?

Article by Lorraine Forrest-Turner originally published in Influence magazine, January 2016. This article is worth 5 CIPR CPD points. If the number of books, blog posts, advice articles and training courses is anything to go by, an awful lot of people have an awful lot to say about writing for online audiences. But is all …

The brain drain – a diversity issue

Rajmeena Aujla, from The PR Office, blogs for Influence about the brain drain and PR recruitment and talent retention. ‘Brain drain’ is the new buzzword filling businesses and economies with fear.  The phrase “Brain Drain” has been ubiquitous in the media, especially in the run-up to the 2015 General Election and, unsurprisingly, tied to the …

Why is LGBT History Month important and what’s next?

By Andrew Barratt, brand marketing. LGBT History Month is a month-long annual observance of lesbian, gay, bisexual and transgender history, and the history of the gay and related civil rights movements. It is observed during October in the United States, to include National Coming Out Day on October 11. In the United Kingdom, it is observed during February, to coincide with a …

How PR agencies can take control of native

Francis Turner, managing director at native advertising platform Adyoulike, blogs for Influence on how public relations can lead the way with new content. Native advertising, if you don’t already know, is the current big thing in digital advertising. Rather than the banners, boxes and pop-ups that we’ve all learned to ignore, native ads appear in-feed and …