Don’t fall foul of new ASA rules for ‘vloggers’

Transparency and authenticity is not just a vital asset for brands jumping into the vlogosphere, it’s critical for vloggers too – and a new guide from the Advertising Standards Authority (ASA) helps everyone be upfront and clear with their fans, followers and advocates. The new guidance (available here) comes in response to calls for greater clarity …

Top 10 takeaways from the new UK Govt Comms Plan

The Government Communications Service (GCS) has set out its communications plan for the year ahead, revealing the four themes that communicators across the Civil Service must get across in their work. Launched today, the fourth annual Government Communications Plan has the Government’s One Nation narrative at its heart, and as part of the plan, communicators are …

How to get on in communications: Be nice – Part 1

This is an extract from a post that first appeared on the Zude PR website. The original was a whopping 9,000 words and was in danger of crashing The Conversation’s system, So we’ve split it into five posts. In this, the 1st extract, David Sawyer FCIPR, head of Zude PR, sets the scene/recounts the views …

How do your infographics stack up?

I’ve had the pleasure of recently working with a fantastic group of experts on the #PRstack ebook project. Led by Stephen Waddington, the 91-page book developed as a crowdsourced project to tackle modern public relations workflow, and features sections on ‘Social listening and planning ‘, ‘Curation’, ‘Building relationships online’, and ‘Project management and measurement’, and I contributed …

Frontline communicators

Amanda Coleman, Head of Corporate Communications for Greater Manchester Police and Chair of the Association of Police Communicators (APComm) responds to recent criticism of investment in police communications, calling for public sector public relations professionals to raise their profiles, and be more confident about demonstrating their value for money. In challenging financial times everything that happens …

Six opportunities for public relations in 2015

Yesterday we published #PR2015, a collaborative piece of work looking into the trends and issues affecting the business of PR in 2015, from the perspective of 23 of our regional, national & sector groups. There are many common themes: content marketing, media change, integration with other areas of the organisation, the blurring of internal and …

Media relations like it’s 1999

Media relations is the bread and butter of public relations. 70% respondents in the 2014 #StateOfPR survey said they spent most of their time on it, and whilst it isn’t the be all and end all of PR, dealing with journalists remains an important skill. And media relations has recently been in the news itself …

Flexible working is a must in recruiting and retaining the best of Generation Y

This week the CIPR have published a new 28-page guide on ‘Flexible Working and Public Relations‘. Alongside nine key recommendations for enabling flexible working in PR and detailed legal, business and HR advice, the document contains employer-based and employee-based case studies of effective flexible working in practice. As a recent graduate, Melissa Timmins, Communications Officer at NHS Hull Clinical Commissioning …

Discovering public relations

On A-Level Results Day, CIPR Member, Rebecca Currie, Communications Officer at Worcestershire Acute Hospitals NHS Trust, shares her experiences on not going to uni and discovering public relations. Tweet Beccy your feedback and views mentioning @0ddish. All throughout school I couldn’t settle on what I wanted to do in life. I changed my mind about careers so much that …