Pot Black PR

By James Knight. Mention the name of Barry Hearn to sports fans and they will associate his name with snooker, a man who has brought slick PR and marketing into our rooms and online. He turned the Crucible in Sheffield into an institution and brought a sport back from the dead. The sport is over […]

Hybrid working is the new employment currency

By Ashley Carr, Managing Director and Founder of Neo PR. Gone are the days that traditional perks in the workplace; 28 days holiday, paid sick days, dress down Friday and bake sales, reign supreme. Now, both existing staff and prospective employees want more from their role and company culture. With the pandemic accelerating the ‘work […]

Badgers: why I became a mentor

By Pamela Mounter. The conversation went like this: ‘Now we have to find a home for the badgers. ‘Badgers? I thought it was great crested newts.’ ‘Oh that’s sorted. We’ve located a potential new home for them, got the landowner’s permission to turn it into a nature reserve, got the environment people and the local […]

A modern digital strategy for a historic global brand

Barney Brown, Head of Digital Communications for the University of Cambridge, will be speaking at the CIPR East Anglia’s Best PRactice Conference: Bitesize on Thursday 20 May. Here’s a taste of what you can expect. Barney will tell us the story of creating a modern digital strategy for the University of Cambridge. When asked what […]

Leaders leading leaders: objectivity and respecting the micro-leader

By Paul Hutchings, founder of fox&cat. Passionate leaders go far. But clip their wings, fail to recognise their skills or respect their passions, and you’re set for uproar. Especially with Gen Z now established in the workforce. In this article we’ll look at: Where leadership in comms is today How it’s evolving What you as a […]

Speed-dating for PRs and journos. What could possibly go wrong?

By Lee Simpson, account director at Fourth Day PR. I’ve never been comfortable with the ancient grudge that exists between PRs and journos. As much as I enjoy reading relentless PR bashing on Twitter (and even recently on the opening page of Sathnam Sanghera’s Empireland, bemoaning the 90,000 unread emails in his inbox from PRs) […]

Why we’re bucking the trend and investing in innovation

By Mark Gair, Managing Director, CDS. There’s no getting away from the fact that the past year has forced decision-makers to embrace the opportunity to tackle things in a way they might never have done previously. While we all had to dig deep in the ‘resilience reserves’, there were many who innovated on a scale […]

Being an agency’s first intern

By Toluwani Omotoye. It is well known that the job market for current and soon-to-be graduates is incredibly tough, this has been made no easier by the current pandemic. I am a final-year student at the University of Birmingham, studying International Relations. When I entered final year, my first thought was “How am I going […]

Emerging tech and its impact on businesses and PR teams

By Gemma Storey. I thought it would be interesting to look back at Deloitte’s 2021 tech trends report and see how some of the nine trends it identified could affect businesses and how these changes will impact the PR work we do. Trend 1: Organisations will be using tech to transform their business strategy Deloitte predicted that more […]