How to ensure your content works as hard as it can

By Carrie Webb, head of content, The Bigger Boat. Content now needs to cut through vast noise if it’s to resonate with the right people and impact on the bottom line. Quality content that empathises with and engages audiences is a must to drive conversations, deliver unrivalled experiences and increase conversions. With so many brands […]

Unchartered Territory

By Alison Gallagher-Hughes. There are probably many reasons why CIPR practitioners embark on the journey to Chartership: career development, advancement, management… but for me, it was personal. I’ve worked in communications for more than 30 years – initially as a newspaper journalist and then in public relations, through a variety of different roles: in-house and […]

Communicating During COVID: What Changed and Why

By Julian Rea, Managing Director at Liminal. 2020 will be remembered across the world as the year that, for a time at least, changed everything. Our lives were altered in ways both trivial and profound, as society reset on a planetary scale. But what has really stood out for me is how quickly the “new […]

Iprovision looks to support professionals facing lockdown burnout

By Lizzie D’Angelo. With the latest news on the government’s four-step coronavirus roadmap, there are plenty of challenges facing communications professionals as we emerge from lockdown life. Hands up who’s feeling burnt out? That was the recent subject of my team meeting, over video call, of course, as we discussed the end of another incredibly […]

Why so much ‘storytelling’ is just telling

By Simon Brooke. If there’s one word that dominates the lexicon of communications and public relations professionals at the moment, it’s storytelling. Everyone’s doing it – chief executives, politicians, charity bosses and communications professionals. Or at least they think they’re doing it. The fact is that what many people call storytelling simply isn’t storytelling at […]

Government’s NHS PR Disaster

By James Knight. If you want to find yourself some bad PR right now why not take on the NHS? That seems to be the Government’s strategy. As a member of the public I feel one per cent pay rise is a real slap in the face for staff. As I have said before, without […]

‘They said what?!’ Burger king’s IWD Shock Tactics Fail

By Andrew Rowley, PR and Marketing Account Manager at Brilliant. There’s no denying that shock tactics hold power. They get us talking. Encourage us to read on. Make campaigns memorable. And when it’s done right, whether it’s through some clever copy or a real-life stunt, the impact can be immeasurable and sometimes spark real change. […]

13 Quick tips for running a webinar

By Amanda Jackson, chair of the Lancashire subgroup of the Chartered Institute of Public Relations (CIPR) and part of the CIPR’s North West committee. Events are the lifeblood of the CIPR. They are where we meet, network, learn and explore new opportunities together. But in common with everyone else who had grown used to an […]

How Google’s phrase and BMM update will affect your PPC strategy

By Sean Healy, head of PPC at Jaywing. In February, Google announced some changes to the way they will match search queries to ads. For businesses that utilise Google Ads – formerly known as Google AdWords – to promote themselves to customers, this is likely to impact your PPC (pay-per-click) strategy. These changes specifically focus […]

Clubhouse: Overly hyped or the audio trendsetter for marketers?

By Yuval Ben-Itzhak, president at Socialbakers. Today Clubhouse boasts around 2 million weekly active users, with many people still waiting to receive an elusive invite. It is undoubtedly the app of the moment and the talk of the town. Appearances by Elon Musk and Mark Zuckerberg have propelled it into the limelight in the past […]