1998 seen from 1988

To mark the passing of Dr. Reginald Watts Hon FCIPR, former President of the Institute, the CIPR have for the first time digitally republished Reginald’s contribution to the 40th Anniversary edition of the The Journal of The Institute of Public Relations (Volume 6, Number 4), first published in Summer 1988. The piece discusses the PC revolution, multi-channel […]

Public affairs, PR and building a Northern powerhouse

The Chancellor’s recent Budget caused ructions in his Party and controversy across the political spectrum. While the welfare commitments contained in it were the flash-point for Conservative MPs, it’s fair to say that other aspects of the package have proved unpopular. Even flagship elements of the Budget, transport investment in the North, have been met […]

Public relations needs to think more like doctors than accountants

Matt Battersby, MD of H+K SMARTER, blogs for Influence on how parallels between health and reputation mean public relations could learn a thing or two from the medical profession. When it comes to our health, we know that we cannot balance out bad habits with good ones. If you drink too much alcohol then you […]

Paid vs editorial coverage – where is the line?

Following recent allegations that a contributor to Forbes.com asked a PR for £300 to write and place a story on the website, on top of their regular fee, Gavin B Harris, a freelance PR Manager and copywriter, blogs for Influence about the dangers of blurring the line between paid for and earned media. It’s never right to pay […]

Be afraid… Robotic journalism

If you thought influencing journalists was hard, try selling in to robots. Every day, news organisations publish thousands of machine-generated articles. Does this robotic journalism sound the death knell for traditional public relations or does it actually open up a whole new raft of business opportunities? The world’s insatiable appetite for up-to-the-minute content is driving […]

Engage at all costs: Driving PR & digital forward for Welsh Rugby

In a new series of posts aiming to shine a light on the day-to-day of PR professionals across a range of sectors and interests, Influence exclusively hears from Luke Broadley, National Team Communications Manager at the Welsh Rugby Union Group / Grwp Undeb Rygbi Cymru, ahead of Saturday’s big RBS 6 Nations match-up between England and Wales. Weeks such as these highlight […]

6 ways PRs can lead the Pledge for Parity on International Women’s Day

Since taking hold of the CIPR State of the Profession survey back in 2012, I’ve been particularly keen and interested that we use the opportunity to focus on issues influencing gender equality. In an industry where women make up roughly two-thirds of the workforce (64% at the last count) – it’s a sad reflection on the state […]

Is online writing really that different?

Article by Lorraine Forrest-Turner originally published in Influence magazine, January 2016. This article is worth 5 CIPR CPD points. If the number of books, blog posts, advice articles and training courses is anything to go by, an awful lot of people have an awful lot to say about writing for online audiences. But is all […]

13 top PR learning & skills resources to get you over the CPD finish line

“CPD? I have no budget for training!” or “Learning!?! Do you think I’ve really got time for that! It’s a 24/7 job as it is!” – after five years working at the Institute, these are two of the most common complaints I hear from members telling us they’ve not got the money or time to invest in their […]

The brain drain – a diversity issue

Rajmeena Aujla, from The PR Office, blogs for Influence about the brain drain and PR recruitment and talent retention. ‘Brain drain’ is the new buzzword filling businesses and economies with fear.  The phrase “Brain Drain” has been ubiquitous in the media, especially in the run-up to the 2015 General Election and, unsurprisingly, tied to the […]