Why is LGBT History Month important and what’s next?

By Andrew Barratt, brand marketing. LGBT History Month is a month-long annual observance of lesbian, gay, bisexual and transgender history, and the history of the gay and related civil rights movements. It is observed during October in the United States, to include National Coming Out Day on October 11. In the United Kingdom, it is observed during February, to coincide with a […]

How PR agencies can take control of native

Francis Turner, managing director at native advertising platform Adyoulike, blogs for Influence on how public relations can lead the way with new content. Native advertising, if you don’t already know, is the current big thing in digital advertising. Rather than the banners, boxes and pop-ups that we’ve all learned to ignore, native ads appear in-feed and […]

How many words do we need to communicate?

CIPR trainer Lorraine Forrest-Turner asks: “Is less really more?” How many words do we need to communicate? Surprisingly few, it would seem. While the Oxford English Dictionary lists the meaning of over 600,000 words, most of us get by on 20,000 – and just 100 words account for around half of what we say and write. So […]

The impact of extra scrutiny on charity PR

With charities are under scrutiny like never before Influence asked Paula Keaveney, senior lecturer in Public Relations and Politics at Edge Hill University, to discuss the implications for the sector’s PR professionals. The last fortnight has seen a report from the Public Administration Committee, a story about energy costs, a documentary about a failed organisation , news […]

LinkedIn as a recruiting platform in professional football

Writing exclusively for Influence, NK Domžale’s PR Officer Grega Krmavnar shares the story of how his Slovenian Premier League football club found themselves on the internet front pages of the biggest European sports papers from L’Equipe to BBC Sport, because the club signed a professional football player by posting an ad on LinkedIn. Grega covers why they used […]

Let’s make a deal: M&A in the PR sector

Writing exclusively for Influence online Keith Hunt, Managing Partner at business management consultancy Results International, discusses new research into mergers and acquisitions in the public relations sector. Our latest research showed that last year was a very strong one for mergers and acquisitions involving PR agencies: there were 75 deals globally, in line with the equally active […]

Are you over the hill when you hit 40?

Public relations suffers from a woeful lack of diversity, and the situation’s getting worse… At the start of my seventh decade, I should be coming into my own in whatever is my chosen media field. That’s what the public relations effort on behalf of oldies generally tells us, at any rate. We baby-boomers are part […]

The worst (and best) things to do in an agency pitch

‘If I may, I’m just going to spend a few moments talking about my company’. The words that send a panel’s heart sinking into their boots. It may be hard to believe, but the pitch is not about you, it’s about the people and company you want to work for. Remember, the client will have […]

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Publishing data on gender pay not enough

On Monday evening, CIPR hosted a Debating Group event at the House of Commons where routes and roadmaps to tackling the gender pay gap were analysed, discussed and picked apart. The motion ‘Requiring large firms to publish pay data will end the gender pay gap in a generation’ was proposed by Mary Whenman, President at […]