Statistics: Shady marketing or essential PR Partner?

By Josh Glendinning, Senior Research Manager, Opinium Research, “In theory, statistics should help settle arguments. They ought to provide stable reference points that everyone – no matter what their politics – can agree on…[Yet] rather than diffusing controversy and polarisation, it seems as if statistics are actually stoking them…Not only are statistics viewed by many as untrustworthy, …

Letter from Mauritius: Welcome to tropical PR

As part of CIPR International’s ‘Letters From‘ series Samantha Seewoosurrun gives us on-the-ground insight from the public relations industry in Mauritius. I took my first steps in PR in the summer of 1992 as an intern at PR Unlimited in Victoria, London, preparing goodie bags for a Lee Jeans product launch. Over 25 years on, after …

University public relations – achieving global impact

By Claire Whitelaw, deputy director of marketing and communications, Durham University, Working in University PR is possibly the most interesting and varied job in the industry. We’re managing engagement with partners, journalists and interested parties from around the globe on fascinating campaigns and stories that consistently grab headlines and public attention. Durham University, my employer and …

Remembering Maggie Nally

By Lucy Chapple, CIPR International recently hosted its annual Maggie Nally Memorial Lecture. The 2018 address was given by Ricardo Carioni, Deputy Chief of Mission at Embassy of Nicaragua to the UK and Ireland, and offered PR professionals invaluable insight into Latin America’s diverse communications landscape. Other prominent speakers who have given the address include …

Throwing stones at hyenas

The ethics of PR in developing markets By Christopher Genasi, Managing Director of Grayling Kenya Limited I run Grayling’s office in Nairobi. We are a PR consultancy working for a mix of multinational firms and local Kenyan organisations operating throughout sub-Saharan Africa, so I can only give a view on the ethics of working in …

Ethical considerations for working in the Middle East

By Steve King, CIPR International Committee Member Before entering into any observations on right or wrong – I’m extremely aware that I’m an outsider in the Middle East. This is not my ‘home’, even though I’ve lived here for the past 14 years. Also as PR practitioners we should all be professionally critical – and …

International crises and differences in cultural perspectives

By Claude-Patrick Kleineidam A glance at a newspaper is enough and you almost always find some organisations involved in some sort of crisis. Indeed, there is a plethora of different reasons that will force an organisation to engage in crisis communication and crisis management. But what became clear in recent years is that crises are becoming …

I hope that my success will encourage aspiring PR practitioners

by Kathryn Moore, winner of the 2016 Douglas Smith Student Award A flight to London, delicious Spanish and Vietnamese food, a day spent in one of the UK’s finest independent communications consultancies, and a crystal trophy presented by the 2016 CIPR President, was the result of two month’s dedication required to create the winning entry …