CIPRSM C-Suite Podcast – The Social CEO

CIPR Social Media Panel member, Russell Goldsmith, is joined by Colin Byrne, CEO of Weber Shandwick for UK & EMEA, Paul Frampton, CEO of Havas Media and PRMoment’s, Ben Smith, to discuss The Social CEO. To continue the discussion on twitter, please use the hashtag #ciprcsuite. You can also subscribe to this series on itunes by …

10 PR hacks on Paid Content

The latest findings from the CIPR’s State of the Profession 2015 survey provide a powerful reminder for public relations practitioners as to why the topic of paid media needs to be addressed urgently. The majority of respondents to the CIPR survey (76%) revealed that they spend some or most of their time working on media …

21st century Public Relations: a Blockbuster story

Any PR person worth their salt knows that statistics can make the basis for a good story.  In the age of the corporate storyteller, we’re forever hearing how narrative skills are essential for PR practitioners.  But sometimes we can forget that the narrative often needs numbers to support it. So what’s the story from the …