Six TikToK tips from a public sector comms team

TikTok is no longer a fringe platform. It’s becoming mainstream and amongst the vanguard of public sector comms teams now using it are South Yorkshire Fire and Rescue in the UK who have 100,000 followers on the platform. In this post, Campaigns Manager Jack Grasby shares some of the secrets of their success. By Jack […]

Working from home or Back to the Office? : The academic research

‘We’re a data driven organisation’, many organisations boast before throwing the data out of the window when it comes to ordering staff to return to the office, post pandemic If you work in Government you may have observed Jacob Rees-Mogg, Minister for Government Efficiency, touring offices to count the number of civil servants at their […]

The important questions needed by a comms and PR person

It’s a useful exercise I sometimes do after a particularly rapid period. For some reason, it was the questions that people asked during training that really stuck with me. I was reflecting on how my answers are often around what questions they can ask of the people they work with. All of that points to the […]

Three ways to re-purpose your content and grow your public sector LinkedIn page

Connor McLoughlin, Wokingham Borough Council. LinkedIn? Shouldn’t we give control to HR? That’s where people go to find a new job right?’  Sure, it can be used for recruitment, it’s where people go to talk about work after all. But LinkedIn is a legitimate news feed. And it’s one where we can adjust our messages to […]

PENGUINS, DOGS AND PODCASTS: Escapism for self-isolationers and frazzled comms people

‘He’s an escapist’, the writer Nathaniel West once wrote, ‘he wants to cultivate his interior garden.’ What is striking is that everyone has a tolerance for coronavirus news and especially if you’re in the public sector communicating it. At times, a 24-hour flow of information can intoxicate. If only, you think, if I keep reading […]

ONLINE LESSON: What the Jared O’Mara Twitter rant can teach you

This week you may have come across the Twitter rant unleashed by the employee of an MP. Gareth Arnold took the unusual step of handing his notice in by posting thread of tweets from the account of Jared O’Mara MP he had access to. It was oddly polarising. It was greeted as a glorious ‘f*** […]