LISTED: The 55 skills a comms team needs in 2017

The best day to plant a tree was 20 years ago. The second best day is today. It’s the same for you and your team. The skills you need to communicate have been changing. A few years back I blogged a list of skills that every team needed. This started as a list of 40 […]

Video times: Updated optimum video lengths for social media

There is nothing that is quite as good as showing you the fractured landscape than video. Time was when there was one home for video and that was on YouTube. You filmed it, posted it to YouTube and then pasted the URL all over the web but no longer. How different optimum video length was […]

3 ways you can be your own newspaper picture editor

Just last week while delivering training something struck me that had been right under my nose. You do not need a picture editor on the internet. The thought had never occurred to me before. A picture editor when I was a journalist was the gatekeeper who decided what image went where. They could pick a […]

FUTURE PLAN: How to Write a Comms Plan: 10 steps and a download

A good comms plan helps you to get to where you want to go… without one you are almost certainly going to fail. You can fire a rocket into the sky and you might successfully hit the moon but the chances are you won’t. Back in 1969 when NASA put a man on the moon […]

London attack: six tweets that show how the public sector comms stepped-up

When a terror attack struck London the people who ran towards it were members of the public sector. We’re used to seeing police act when a man with a gun is on the loose. Brave? Yes. That’s what they’re trained for, isn’t it? But nurses and doctors running from a nearby hospital towards the noise? […]

How could public sector organisations challenge post-truth?

‘It wasn’t supposed to be like this,’ is the first line of a blog post about post-truth and the internet I never got around to finishing. Why didn’t I finish it? Maybe because the very tools that I had such faith in when I first came across the social web are the tools that have […]

FILTERED AIR: The social media bubble and one step to begin to combat it

The issue of social media bubbles has become a bubble of its own just lately. Post-Trump, post-Brexit and post-truth the issue is this. People build their own bubble from people of a smilar view. Driving home today listening to Radio 4 I came upon a rather excellent programme Bursting the Social Media Bubble. The iplayer […]

COMMS CHANGE: You need to re-think what post-truth comms looks like too

Reading through the post-Trump and post-Brexit assessment of where we are one passage stood out. It’s from David Simas, Barack Obama’s political director, in a lengthy New Yorker piece you can read here. It’s touches upon Facebook fake news and echo chambers: “Until recently, religious institutions, academia, and media set out the parameters of acceptable […]