How Smart Buildings Improve Employee Experience

Forward-thinking senior executives have taken their lessons learned from the COVID-19 pandemic and used them for much-needed changes to their business operations. They now include new flexible working models for progressive employees, and newly redesigned office environments for traditional employees. Meanwhile, given the current business landscape, with rising costs for energy and a focus on […]

How Digital Transformation will Advance China’s Economy

The global networked economy thrives on new ideas and innovation. Across the globe, more nations are making technology-centered strategies the focal point of their economic development. Amid ongoing digital transformation, the world is entering the era of the digital economy, a trend that is very evident in China. Against this backdrop, the definition of the […]

Advertising Fraud: Can Artificial Intelligence Reduce It?

When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge advantage. According to the latest worldwide market study by Juniper Research, the use of AI […]

Digital Transformation Strategies Move to the Forefront

At leading multinational corporations, this year will be remembered as a time when board meeting agenda topics were dominated by discussions about the strategic use of business technologies. Meanwhile, savvy IT vendors have developed the offerings required to meet the demands of their most progressive clients. Executive leaders across the global markets are moving beyond […]

Digital Assistants will Transform Consumer Electronics

The mobile phone already does so much more than enable person-to-person communication. It’s being used to browse across the world wide web, capture digital photos, access social network apps, play games and get travel directions. The introduction of smartphones has been a game changer, impacting what we expect from a mobile handset. Now mobile device […]

Reignite Your Marketing Communications for the Digital Era

Does your brand message stand out in the marketplace? Does your narrative convey bold ideas, new experiences and customer stories that engage and excite people to learn more about your company? Has your marketing team fully embraced the tools and techniques of content marketing? Or, are your efforts still being surpassed by more progressive competitors? […]