Marketing Lessons from Miley Cyrus on #SNL40

I was 13 years old when Saturday Night Live premiered in 1975. While I remember staying up to watch some episodes of the show’s first season, it was a few years later when I was in High School that I became a fan. I’d come home after an evening partying with my friends and my […]

Photographs of Real People Work Better than Inane Stock Photos

Over the past year, I’ve helped my mother evaluate senior living centers that also have memory care facilities for my father who is suffering with Alzheimer’s. As I’ve checked out one site after another, I was disheartened by so many that used stock photos to depict the residents and staff. Ugh. I just don’t feel […]

How Content Influences the Buying Process and Grows Business

Today when people want to buy something, the web is almost always the first stop on their shopping trip. In any market category, potential customers head online to conduct research. The moment of truth is when they reach your site: Will you draw them into your sales process or let them click away? Many marketers […]

#DawnWall and the Fear of Real Time Media

Over the past several days I’ve been mesmerized in real-time by Tommy Caldwell and Kevin Jorgeson as they’ve negotiated the final parts of their 19-day free climb of the Dawn Wall of El Capitan in Yosemite National Park, California. While El Capitan has been climbed many times, this was the first free climb (ropes only used for safety, not […]

8 Ways to Ruin Your Chance of Making a Sale [Infographic]

Buyers have more information at their fingertips than ever before, yet the same sales techniques which were appropriate for the 1980s are still being used today. The world has changed, and organizations must avoid making the sales mistakes if they are to thrive. Below is an infographic I put together to illustrate 8 ways to […]

The Year to Manage your Fear

We all face fear in our professional and personal lives. Fear of the strange, of the new, of the untested. We fear bucking the trend and going against the accepted. It’s a natural human response. To truly achieve greatness in the form of personal fulfillment, you must act. That might mean you are a pioneer, […]

Instagram as Content Marketing

Frequently people tell me they can’t create content for marketing purposes because they “are not good a writer”. There are many social networks that don’t rely on text! You can create a YouTube channel, an infographic, an Instagram feed, or a SlideShare. So get out there and market yourself. Read Original Post

Social Gamification Extends the Reach of Live Events

I love that many of the events I present at at have active social backchannels. The #hashtags at conferences are now an integral part of how people interact in real-time, moving the content from one-way (speaker on stage to audience) to multi-way (people in the audience discussing the speaker’s topic which brings in their networks around the […]

Public Relations is about Buyers. Not Clip Books.

In the early 2000s, I was vice president of marketing and PR for two publicly traded companies. Back in the day, I spent millions of my companies’ dollars and thousands of hours of my teams’ time trying to get mainstream media to pay attention to us. This was pre-social networking, pre-YouTube, pre-easy blogging. While we […]