WaterField Designs great products and great web content

Michael Kane alerted me to a company called WaterField Designs, saying: “I know you like to write about interesting companies. You should check out WaterField Designs. They make all kinds of bags and sleeves for just about any device. I own several of their products and the workmanship and quality is outstanding. The coolest thing […]

Ello is Ello. Not Facebook.

There’s tons of hype about Ello, the new social network. I hadn’t heard of it till recently and now it seems many of my friends are either newly established on Ello or desperately looking for an invite.  (Ello is in beta and is currently invite only.) Many people think Ello is similar to Facebook. In my […]

Creating Ridiculously Good Content the Ann Handley way

The very clever Ann Handley has a new book due out in the next few days. I’ve seen an early copy and it is terrific. Everybody Writes is your go-to guide to creating ridiculously good content to market you and your business. With wisdom and an infective wittiness, Ann shows you how to take your […]

My Best Business Advice for University Students

It is the beginning of another academic year in the USA and many other parts of the world. University students who are entering their third or fourth years are planning for that first job out of school. So I thought it a perfect time to share a video interview I did last year on Behind […]

Video Interview with HubSpot CEO Brian Halligan about Inbound Marketing 2.0

The revised and updated second edition of the modern marketing classic Inbound Marketing: Attract, Engage, and Delight Customers Online by HubSpot co-founders Brian Halligan and Dharmesh Shah releases this week. I wrote the forward to the first edition of Inbound Marketing, which published back in 2009. The first edition proved extremely popular with marketers and […]

The New Rules of Selling [SlideShare]

Early this week I posted on how Sales is Broken. There are many examples of traditional sales tactics that don’t work when buyers have access to a tremendous amount of information. The old rules of selling… Just because you have my email address, it doesn’t mean you should email me your sales message. Just because […]

Sales is broken

Most sales organizations are built and run as if it were still 1989. The sales model is broken. From 2004 through 2014 it has been a decade of the rise of Inbound Marketing. Now, from today through 2024 will be the rise of Inbound Sales. Early in my career, I worked as a sales representative […]

Are you telling the truth?

When I see people on the sidewalk asking for money, most have the same business model. They have a hand drawn cardboard advertisement that reads: Homeless Veteran Family man Please help GOD BLESS!! I always wonder if they really are homeless, really are veterans, and really do have a family. I cynically doubt that the […]

It’s still great marketing. Just don’t call it a blog.

Because blogging isn’t new and hip, many people dismiss this form of content as less effective. Some are even abandoning their blogs for the next big thing (whatever that is). I started my blog ten years ago (that’s seventy dog internet years). Chris Brogan began blogging (when it was called journaling) well before I did. […]